Virgin Media has announced it is to broadcast the upcoming French Open in 3D with the Eurosport footage of the clay court tennis event to be screened live on channel 523.
Targeting the 3D sports market currently dominated by Sky’s dedicated extra-dimension channel Sky 3D, the Virgin Media 3D broadcast of the French Open will act as the service’s first live 3D screening having previously offered the emerging tech on an on-demand basis.
"We're delighted to be adding one of the year's most prestigious sporting events to our calendar and giving our customers more of those 'wow' moments in breath-taking 3D,” announced Executive Director of Digital Entertainment at Virgin Media, Cindy Rose.
The Eurosport shot 3D footage of the next tennis major on the calendar will utilise the currently unused channel 523 on the Virgin Media EPG. Eurosport HD currently sits on channel 522.
Kicking off on May 22nd and running through until the men’s final on June 3rd, the entire French Open will be available in 3D with Jean Thierry Augustin, Eurosport’s Managing Director of Distribution, Rights Acquisition and Development announcing: "It will be the first time an entire Grand Slam event has been accessible in 3D to viewers at home from the opening day to the final and it reinforces Eurosport's commitment to innovation and new technology."
The Eurosprt head added: This agreement with Virgin Media will enable UK sports fans to experience Grand Slam tennis as never before. The iconic clay courts of Roland Garros are the perfect stage to demonstrate the progress being made in 3D sports broadcasting.”