Steve Jobs interview: Flash, iPads, Google TV, iPhone 4

The Apple CEO waxes lyrical on the company's current issues

They're all headline-grabbing issues currently seeping out of the Apple stable, but what does the CEO have to say?

Apple CEO Steve Jobs has been grilled in an extensive interview to kick of the D: All Things Digital 2010 conference. His company’s been perpetually at the forefront of tech news over the past few months following a storm of high profile disputes, leaks and product launches, but what does the man at the top of the pile think about it all? Read on to find out…

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On the iPad taking over PCs:

Jobs thinks that his ‘magical’ tablet is set to destroy the personal computer market. "When we were an agrarian nation, all cars were trucks,” he said. “But as people moved more towards urban centres, people started to get into cars. I think PCs are going to be like trucks. Less people will need them.” He conceded that “the transformation of the PC to new form factors like the tablet is going to make some people uneasy because the PC has taken us a long way.”

"You have a much more direct and intimate relationship with the internet and media and apps and your content [on the iPad],” Jobs continued. “It's like some intermediate thing has been removed and stripped away.”

Following this, Jobs admitted that he’d started initial work on the iPad long before the iPhone, but shelved it due to the surging popularity in mobiles. "I'll tell you a secret. I actually started on tablet first, in the early 2000s,” he said, adding: "When we got our wind back and thought we could do something else, we took the tablet back off the shelf."

On Adobe Flash:

Flash – or the lack thereof – has been a big issue for Apple products of late, with users crying out for support for Adobe's web script. When questioned, Steve Jobs rather dismissed Flash altogether (as he has done time and time again), in favour of HTML5.

"We choose what tech horses to ride, we look for tech that has a future and is headed up. Different pieces of tech go in cycles. They have summer and then they go to the grave." He maintains that Apple “told Adobe to show us something better” but “they never did.”

“It wasn't until we shipped the iPad that Adobe started to raise a stink about it,” said Jobs, but added that it didn’t really matter, as “people seem to be liking iPads. We’ve sold one every three seconds since launching it.”

On Google TV:

“The television industry fundamentally has a subsidized business model that gives everyone a set-top box, and that pretty much undermines innovation in the sector,” Jobs said on the future of TV. “Ask TiVo, ask Roku, ask Google in a few months.” So Google TV is set to fail? That’s the official Apple line.

“It’s not a problem with the technology,” he admitted, “it’s a problem with the go-to-market strategy. I’m sure smarter people than us will figure this out, but that’s why we say Apple TV is a hobby.”

On the stolen iPhone 4:

And what of that now infamous iPhone 4 prototype found in a US bar? Jobs remained fairly vague on the subject, but did fuel the prototype’s legitimacy by noting that "there is a debate of whether it was left in a bar or stolen out of [Powell's] bag.” Surely if he’s having that debate it means it’s real? Time will tell.

Apple is set to unveil the actual new iPhone on Monday. Keep it locked onto T3 for the full details as they break.

Links: The register, Times Online, NewTeeVee