With the iPad tipped to be heading for its annual refresh in the coming weeks and the iPhone set to follow later in the year, new reports have suggested Apple is planning on a complete redesign for its iTunes and App Store digital outlets.

Last overhauled back in 2009 Apple reportedly considers revamping its online digital content stores “a top priority” with the move tipped to take place later this year in an attempt to quell the growing threat from the likes of Amazon and Spotify.

Said to be looking to make iTunes a “more engaging environment” Apple blog 9to5Mac has reported the Cupertino based company will look to improve its music and app service later this year with WWDC 2012 a potential arrival point for the software overhaul.

“The new design is said to be even simpler and more user-friendly than the current design,” 9to5Mac has reported. “Apple is working on ways to enhance the speed and efficiency of finding new content, such as songs, videos, and applications.

“The cornerstone element of Apple’s new iTunes Store is interactivity. As Apple vaguely explained to a number of music labels and entertainment partners, Apple is looking to make the iTunes Store a much more engaging experience.”

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Via: 9to5Mac