Amazon Prime Day 2020: date and best deals to expect

Prime Day 2020 confirmed for October 13th! Here's everything you need to know about Amazon's biggest sale of the year...

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(Image credit: Amazon)

Amazon Prime Day, one of the biggest shopping days of the year next to Black Friday, has been surrounded by uncertainty this year thanks in part to certain economic events. With the Coronavirus scare, many navigated straight to Amazon's home page to start stocking up on necessary goods for the coming months.

For a time, Amazon was so swamped that it had to de-prioritize shipments that weren't high demand goods. Everyone got what they ordered of course, but this added a flurry of delays and other issues Amazon had to pivot around.

One of those obstacles – Amazon Prime Day – was looming just around the corner. With shoppers ordering much needed supplies in bulk and fulfillment centers playing catch up, Amazon knew what they had to do.

Earlier this year, Amazon announced that Amazon Prime Day 2020 would be delayed indefinitely. It hit many shoppers hard as one of the biggest sales events of the year was now supposedly not going to happen. It also left a lot of questions unanswered as to just what would happen to Amazon's big day and the retailers who would participate.

Thankfully, just a few weeks ago Amazon announced that Amazon Prime Day is indeed back on for 2020. Originally, Amazon suggested a late 3rd quarter, early 4th quarter start date. That has now been confirmed as being October 13, 2020.

Based off that information, Amazon Prime Day 2020 will have to compete with the biggest sales event of the year – Black Friday. While this may not sound like a huge problem for shoppers, it causes some dilemmas for both deal hunters and retailers alike.

With two of the biggest deal days of the year falling within two months of each other, just which sale should you wait for to get that new piece of tech you've been saving up for all year? Amazon Prime Day AND Black Friday both bring some of the best deals of the year on thousands of products. Having both sales back to back may introduce some issues.

1) Budgeting properly for Amazon Prime Day 2020

Black Friday deals usually offer the largest selection of product categories on sale. Everything from electronics to clothing goes on sale during Black Friday, offering shoppers the widest selection of deals to choose from.

Amazon Prime Day deals will be more focused, usually around Amazon devices and other hot products of the season. If you're hoping to catch a good deal on a Fire TV Stick or brand new Echo Dot, on sale, Amazon Prime Day will be the sale you'll want to hold out for.

That'll mean budgeting properly for both Amazon Prime Day deals as well as Black Friday deals. Start identifying which products you'll hold for Prime Day sales and which hold save for Amazon's Black Friday deals. Keep an eye out on what deals Amazon is looking to have on Amazon Prime Day, you'll start to see more news on those soon!

2) Knowing when to buy on Amazon Prime Day 2020

There are going to be hundreds – if not thousands – of deals happening during Amazon Prime Day, and each one will be more tempting than the last. You'll have to trust your gut on when to pull the trigger on a sale.

There are some great apps out there that'll help you identify if the current deals price is on par with past sales, and can help guide you to a smarter purchase with previous pricing statistics. CamelCamelCamel is excellent for this, as it provides complete pricing transparency on items over the course of their sales life.

Was what you were looking for cheaper last year? Is it at the cheapest price it's been all year? CamelCamelCamel answers those questions and more, making deal hunters absolute machines when it comes to saving the most money.

Good deals will be available both days, though, so if you miss out on Amazon Prime Day you'll still find a great deal during Black Friday. A good rule of thumb for any deal hunter out there, though, is to keep Amazon Prime Day focused on specific products you may want on sale. Black Friday deals will be the best time to find just about anything on sale.

Pre-Amazon Prime Day Deals

While Amazon Prime Day may have been delayed, there are still plenty of discounts and deal to found right now! In many cases, you'll find discounts equal to or bigger than what you'd find on Prime Day, with savings of up to 50% or more if you look in the right places.

The great part about the deals you find today is that they are a great indicator of what you'll most likely see on sale during Amazon Prime Day. Many of the discounts and best deals at Amazon that you can find today may even be on sale come Prime Day 2020!

We'll be working tirelessly on Amazon Prime Day to find the best deals of the day, but until then, take a look at some of the amazing deals you can take advantage of right now.

When is Amazon Prime Day 2020?

Amazon Prime Day has now been confirmed as starting on 13 October, 2020. The specific day it starts was first revealed by US news site CNET, who confirmed the date as well as the fact that Amazon has already blacked out holiday time for all its warehouse workers from the 13th right through to the 20th.

What is Amazon Prime Day?

Amazon's official 'day' of deals and steals, Prime Day is actually a two day deal extravaganza that brings some of the best deals on our favorite products. From Amazon devices to popular tech, clothing, home decor, and more, Prime Day deals can save you some big money – if your patient enough.

Is Amazon doing Prime Day this year?

Yes. Amazon officially confirmed earlier this year that indeed Amazon Prime Day 2020 would be delayed until further notice, leaving shoppers in the dark as to when – or if – Prime Day would even happen. We now know, though, that the delayed Amazon Prime Day is taking place on 13 October, 2020.

Is Amazon Prime Day 2020 postponed?

Yes. Shoppers need not worry as Amazon has confirmed that Prime Day 2020 is still a go, albeit at a later time than Amazon Prime Day 2019. Usually falling around mid-July, Amazon Prime Day is the largest sale of the summer but this year that's all set to change.

The Amazon Prime Day date is now confirmed as October 13, 2020. This'll make the holiday sales even more interesting, as Black Friday usually wears the crown as the biggest sale of the holiday season.

With two of the largest sales of the year falling within three months of each other, shoppers will have to choose between Amazon Prime Day or Black Friday to save.

The best Amazon Prime Day deals and what to expect...

As one of the largest sales of the year, shoppers will have a bevy of deals to save with. Last year, all of Amazon's hottest devices received major discounts and we can expect the same of Prime Day 2020.

This year, you can expect more products on sale than ever before! While we don't have the official list of Prime Day deals just yet, you can already browse today's best deals at Amazon or head on over to Amazon Prime Day 2020's landing page to get a head start on deals as soon as they drop.

What sold well on Amazon Prime Day 2019?

We know from T3's own data that Amazon devices were hugely popular over Prime Day 2019, which is hardly surprising given the massive price drops they saw. The Echo Show hit its cheapest ever price, so that was a big hit in the sale as was the Echo Dot, which hit a £22 Prime Day low (and that price has not been beaten since). 

Other products that proved popular were 4K TVs, coffee machines, headphones and fitness bands.

According to Amazon, Prime members worldwide purchased more than 175 million items throughout Prime Day, making it the largest shopping event in Amazon history. Top-selling deals in the US included iRobot Roomba 690 Robot Vacuum, MyQ Smart Garage Door Opener Chamberlain MYQ-G0301, and Amazon Smart Plug. Top selling deals worldwide were Echo Dot, Fire TV Stick with Alexa Voice Remote, and Fire TV Stick 4K with Alexa Voice Remote.

We also have some interesting data about Prime Day 2019 from market intelligence firm Numerator who surveyed Prime Day 2019 shoppers to get a picture of how the event went.

We know that shoppers looking to buy into the Amazon ecosystem (that's Amazon devices like the Echo, Kindle, Fire TV sticks and tablets and Ring Video Doorbells) were offered some really good deals. According to Numerator, the depth of discount on Amazon ecosystem products averaged 45% this year, compared to 37% in 2018. Echo, Fire TV, and Kindle products were all offered at the deepest discounts seen to-date. Additionally, Alexa-enabled products averaged a slightly higher discount of 32%, and many deals on these products – like an Alexa-enabled Instant Pot – included the Echo or Echo Dot as a bundled package.

In relation to other retail holidays, Numerator found that Prime Day 2019 shoppers ranked Prime Day #2 in terms of deal quality, behind Black Friday and ahead of Cyber Monday. In 2018, Prime Day ranked below both Black Friday and Cyber Monday in terms of perceived deal quality, so 2019’s shake-up proves Prime Day’s growing popularity. 

Numerator adds that  for 36% of Prime Day shoppers, 2019 was their first time shopping Prime Day – that’s down from 2018's year’s 44%, but still a significant number of newcomers to the day of deals. 58% of Prime Day shoppers participated in 2018 as well, and 12% of this 2019’s shoppers participated in the first ever Prime Day back in 2015, showing that Amazon has succeeded not only in attracting first-timers, but also in maintaining loyal enthusiasts. 

Hitwise provided further information as to the success of Prime Day 2019, suggesting that it's a shopping event that Amazon is not going to abandon any time soon. According to the market intelligence firm, online visits, transactions, and sign-ups all spiked in key markets.

In the US Amazon's share of transactions among the top 50 retailers was 72% during the 2018 holiday season and rose to 86% on Prime Day. In the UK, Amazon’s focus was on growing the number of Prime subscribers, and it worked. Over 80,000 people signed up to Prime each day over the 48-hour period. That's a +147% rise compared to Prime Day 2018. 

Hitwise says that in the US, the Nintendo Switch was the most searched product, overtaking the still popular Instant Pot. Searches for the Ring doorbell grew significantly this year due to a deal which bundled it with the Echo Show (both Amazon products). In the UK, the Nintendo Switch was also the top searched product followed by laptops, Fitbit, Audible and PS4. They weren't the most purchased Prime Day products, though: Hitwise said – as did Amazon – that the most purchased products in both the US and UK were Fire TV Sticks and Echo Dots, which is not surprising given the massive discounts they got.

Interestingly, it seems that the Amazon Prime Day effect extended to bricks and mortar stores, too. Placer Labs analyses footfall in locations such as shopping malls and retail outlets and it found that the offline impact of the Prime Day sale didn't just affect Amazon, where Amazon’s Whole Foods storesaw visits around 25% above what they were during summer 2018. Walmart saw higher than average in-store traffic over the Prime Day period as did Target and Best Buy. "If Prime Day 2019 is any indication, expect greater levels of crossover between offline and online pushes," Place Labs concludes. "And this doesn’t just mark a significant event for Amazon, but for the retail community as a whole."

Amazon Prime Day news and updates

9.25.20 – Amazon Prime Day 2020 has been officially confirmed and is slated to go live sooner than you think! A recent report from CNET has pinpointed the exact start date to Amazon's big sales event, marking an October 13th start date.

That's right! Amazon Prime Day is officially just two weeks away. Shoppers and bargain hunters, mark your calendars and get ready for a Prime Day like no other. Amazon will be pulling out all the stops this year, thanks to the ever-shifting events of these past nine months. 

This start date also falls in line with previous leaks that Prime Day would be kicking off within Q3 or early Q4 of 2020. If you've been following the news regarding Amazon Prime Day's delay, you'll be happy to know that our fears of missing out on one of the biggest shopping days of the year have been quelled.

Start preparing! Bookmark the products you're hoping to catch on sale and be ready to jump on them fast. This year, Amazon Prime Day is going to be one wild ride.

Editor's Recommendations

We at T3 want to help you find the best deals on your favorite products. For more news, reviews, and great deals – as well as helpful buying guides – check out the articles below:

Be sure to also check out T3's Black Friday deals hub as well! We'll be following the biggest sale event of the year closely, with updates on start times, best deals, what to expect, and more!

Last but not least, you can also take a look at our Cyber Monday deals guide to get an early start on the biggest online shopping day of the year! Learn where to look for the best deals, what to watch out for, and more!