New Samsung Galaxy S24 launch date revealed and it's even sooner than we thought

Samsung will reportedly hold its next Unpacked event in San Francisco soon after Christmas

Samsung Galaxy S24 render in white
(Image credit: OnLeaks / SmartPrix)

The Samsung Galaxy S24 series will undoubtedly launch early next year, with several different dates touted in the past. However, the latest tip is that Samsung will unveil its next flagship Android phones even earlier than previously thought.

It is claimed that the first Samsung Galaxy Unpacked of 2024 will take place on Wednesday 17 January in San Francisco.

That's where the company is fully expected to announce the Samsung Galaxy S24, Galaxy S24 Plus, and Galaxy S24 Ultra.

We had previously heard that the company was considering moving its event forward this time around, with previous models launching around February each time, but this leak shares more details. It also places the event a day earlier than we'd been told before.

According to SBSbiz in Samsung's homeland of South Korea, Samsung will return to the US to launch its next flagship device family – after holding its Z Fold 5 and Z Flip 5 event in Seoul this July.

It also claims that the S24 series will be defined by its use of generative AI, which will help Samsung differentiate its new handsets from the iPhone 15 range.

"The Galaxy Z Flip and Fold 5 Unpacked event was held in Korea in the second half of this year, but in January next year, the company will return to the United States, Apple's home," it writes (translated).

"It appears to be aimed at keeping Apple's new iPhone 15 series in check and making up for sluggish semiconductor performance."

Samsung will also attempt to get ahead of its Chinese rivals, such as Xiaomi, Oppo and OnePlus, by launching (and presumably releasing) the Samsung Galaxy S24 series ahead of the busy Mobile World Congress launch season (which starts on 26 February next year).

The earlier launch will allow the company to get a significant foothold in the market before the convention even starts. Not least because we expect certain locations to get a modified version of Qualcomm's Snapdragon 8 Gen 3 processor. That has the potential of making the Samsung Galaxy S24 Ultra the most powerful phone around for a while.

Rik Henderson
News Editor

Rik is T3’s news editor, which means he looks after the news team and the up-to-the-minute coverage of all the hottest gadgets and products you’ll definitely want to read about. And, with more than 35 years of experience in tech and entertainment journalism, including editing and writing for numerous websites, magazines, and newspapers, he’s always got an eye on the next big thing.

Rik also has extensive knowledge of AV, TV streaming and smart home kit, plus just about everything to do with games since the late 80s. Prior to T3, he spent 13 years at Pocket-lint heading up its news team, and was a TV producer and presenter on such shows as Channel 4's GamesMaster, plus Sky's Games World, Game Over, and Virtual World of Sport.