We have long thought that Samsung would launch its next flagship phone series in February next year, a few weeks before Mobile World Congress (which takes place 26 - 29 February). This complies with previous S series launches.
However, a renowned online tipster with a great track record with Samsung leaks has claimed it'll be a touch earlier this time.
Ice Universe has posted on his Weibo account that he believes the Samsung Galaxy S24 series phones will be unveiled during a Samsung Galaxy Unpacked event on 18 January 2024.
That would make it a very early launch for such a significant family of devices. It would also further distance Samsung from MWC and announcements from rivals. It could mean that the Samsung Galaxy S24, Galaxy S24+ and Galaxy S24 Ultra get into shops before the show even starts, thereby giving it an advantage.
It might even provoke some of its peers to change their launch plans too.
In all honesty, Mobile World Congress has changed considerably over the last few years anyway. Samsung used to host its first major press event of the year on the eve of the show, but has now distanced itself from the convention. It has a presence there still, but only to show already announced products.
LG, which used to make a song and dance at MWC, no longer makes phones, and Sony rarely uses the event to unveil anything major these days.
Upgrade to smarter living
Get the latest news, reviews, deals and buying guides on gorgeous tech, home and active products straight to your inbox.
Instead, it is down to the Chinese companies to utilise the gathering of the European mobile press and trade to unveil their best phones – but even they are usually global editions of handsets already released in China.
Many, in fact, are choosing to go down Samsung's route anyway. There are often separate phone launches from the likes of OnePlus, Xiaomi, Oppo and Huawei during the spring months, and that are not tied to any actual event.
Still, there will be plenty happy if Samsung chooses to release its S24 series earlier than usual. Just not the MWC organisers, perhaps.
Rik is T3’s news editor, which means he looks after the news team and the up-to-the-minute coverage of all the hottest gadgets and products you’ll definitely want to read about. And, with more than 35 years of experience in tech and entertainment journalism, including editing and writing for numerous websites, magazines, and newspapers, he’s always got an eye on the next big thing.
Rik also has extensive knowledge of AV, TV streaming and smart home kit, plus just about everything to do with games since the late 80s. Prior to T3, he spent 13 years at Pocket-lint heading up its news team, and was a TV producer and presenter on such shows as Channel 4's GamesMaster, plus Sky's Games World, Game Over, and Virtual World of Sport.
-
Samsung's Vision Pro rival could come with a neat charging case
Samsung might be cooking something up
By Max Freeman-Mills Published
-
Samsung Galaxy S25 Ultra could get an unexpected display change that might shock, but the camera should make up for it
Details of the new Galaxy S25 Ultra are leaking thick and fast
By Chris Hall Published
-
Your older Samsung phone just got a great set of new AI features
This is a fantastic free upgrade
By Sam Cross Published
-
Samsung Galaxy Z Fold SE render leaks – massive camera upgrade and thinner
Samsung's special edition Fold could be something to behold
By Rik Henderson Published
-
Samsung Galaxy Book 5 Pro 360 adds Galaxy AI features to CoPilot+ PC
Looks like a terrific laptop
By Max Freeman-Mills Published
-
Possible Nothing Phone (3) listed online, could also come with a larger Plus model this time
A duo of unannounced Nothing smartphones have been spotted online
By Max Freeman-Mills Published
-
Here's the Samsung Galaxy S24 FE in the flesh – launch imminent
Samsung just certified its new Galaxy S24 variant
By Max Freeman-Mills Published
-
Your Samsung Galaxy Z Fold 6 or Pixel Fold just got a neat new trick
Translating conversations just got better
By Max Freeman-Mills Published