Adidas Ultraboost just destroyed Nike Vaporfly… but not on the race track

Nike's ultimate running shoes only just scraped the top five on one particular survey

Most searched for running shoes in the UK
(Image credit: Adidas)

Running has never been unpopular but the sport is experiencing a boom in recent months, with more and more people looking at ways to stay healthy and get fit in lockdown. Worldwide searches for "best running shoes" and "running shoes" were up by 106% and 163% respectively in April. So the guys over at Sportshoes.com decided to some research on what are THE most searched-for shoes online at the moment.

SHOPPING KLAXON: NIKE Vaporfly Next% is back on sale now.

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You might think the top position on this list would be taken by the aforementioned Nike ZoomX Vaporfly NEXT%, given the buzz around it, but as a matter of fact, the fastest running shoe in existence has only just made it to the top five. The most searched shoe of all, then? Adidas Ultraboost.

Asics is one of the brands that made it to the top 10

(Image credit: Asics)

The research commissioned by SportsShoes.com looked at search data for 65 different shoes across 40 countries to find the creps that get people the most excited. 

The research revealed the Adidas Ultraboost to be the most popular running shoe worldwide with 327,000 monthly searches on average, followed by Nike React with 121,000. It's worth mentioning that Nike took 6 places out of 10 with big hitters such as the Pegasus series and Nike Joyride Run Flyknit

Asics' two most popular models – Gel Nimbus and Gel-Kayano – also made it to the top ten, while Brooks is represented with one of its most comfortable shoes, the Brooks Ghost.

The UK’s top five most searched for running shoes are:

  • Adidas Ultraboost - 327,000 monthly searches
  • Nike React - 121,000 monthly searches
  • Nike Pegasus - 85,000 monthly searches
  • Asics Gel-Kayano - 55,000 monthly searches
  • Nike Vaporfly - 53,000 monthly searches
  • Nike Joyride - 52,000 monthly searches
  • Nike Zoom Fly - 46,000 monthly searches
  • Asics Gel Nimbus - 33,000 monthly searches
  • Brooks Ghost - 32,000 monthly searches
  • Nike Pegasus Turbo - 24,000 monthly searches

This is perhaps no surprise, as Ultraboost crosses over with the fashion market much more than Vaporfly – you would have to have a very distinctive 'look' to make Nike's mad-looking wonder shoes work as a fashion piece. 

It would have been great to see brands and models like the amazing Hoka One One Carbon X or the new On Cloudflow, not to mention the New Balance FuelCell TC or stuff like the Under Armour HOVR. There's also no sign of Mizuno or Saucony – surprising given how great their shoes are, although perhaps not so surprising if you compare their marketing budgets with the real big boys of running shoes.

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In case you are in the mood for shopping for running gear, make sure you check out our Top 10 guides to the best running gear…