Adidas Ultraboost just destroyed Nike Vaporfly… but not on the race track

Nike's ultimate running shoes only just scraped the top five on one particular survey

Most searched for running shoes in the UK
(Image credit: Adidas)

Running has never been unpopular but the sport is experiencing a boom in recent months, with more and more people looking at ways to stay healthy and get fit in lockdown. Worldwide searches for "best running shoes" and "running shoes" were up by 106% and 163% respectively in April. decided to some research on what are THE most searched-for shoes online at the moment.

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You might think the top position on this list would be taken by the likes of Nike ZoomX Vaporfly NEXT% or Nike Air Zoom Pegasus 37, given the buzz around these running trainers, but as a matter of fact, the fastest running shoe in existence has only just made it to the top five. The most searched shoe of all, then? Adidas Ultraboost.

Adidas Ultraboost 21 price release date

(Image credit: Adidas)

The research commissioned by looked at search data for 65 different shoes across 40 countries to find the creps that get people the most excited. 

The research revealed the Adidas Ultraboost to be the most popular running shoe worldwide with 327,000 monthly searches on average, followed by Nike React with 121,000. It's worth mentioning that Nike took six places out of 10 with big hitters such as the Pegasus series and Nike Joyride Run Flyknit.

Asics' two most popular models – Gel Nimbus and Gel-Kayano – also made it to the top ten, while Brooks is represented with one of its most comfortable shoes, the Brooks Ghost.

The UK’s top five most searched for running shoes are:

  • Adidas Ultraboost - 327,000 monthly searches
  • Nike React - 121,000 monthly searches
  • Nike Pegasus - 85,000 monthly searches
  • Asics Gel-Kayano - 55,000 monthly searches
  • Nike Vaporfly - 53,000 monthly searches
  • Nike Joyride - 52,000 monthly searches
  • Nike Zoom Fly - 46,000 monthly searches
  • Asics Gel Nimbus - 33,000 monthly searches
  • Brooks Ghost - 32,000 monthly searches
  • Nike Pegasus Turbo - 24,000 monthly searches

This is perhaps no surprise, as Ultraboost crosses over with the fashion market much more than Vaporfly – you would have to have a very distinctive 'look' to make Nike's mad-looking wonder shoes work as a fashion piece. 

It would have been great to see brands and models like the amazing Hoka One One Carbon X or the new On Cloudflow, not to mention the New Balance FuelCell TC or stuff like the Under Armour HOVR. There's also no sign of Mizuno or Saucony – surprising given how great their shoes are, although perhaps not so surprising if you compare their marketing budgets with the real big boys of running shoes.

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In case you are in the mood for shopping for running gear, make sure you check out our Top 10 guides to the best running gear…

Matt Kollat
Section Editor | Active

Matt Kollat is a journalist and content creator who works for and its magazine counterpart as an Active Editor. His areas of expertise include wearables, drones, fitness equipment, nutrition and outdoor gear. He joined T3 in 2019. His byline appears in several publications, including Techradar and Fit&Well, and more. Matt also collaborated with other content creators (e.g. Garage Gym Reviews) and judged many awards, such as the European Specialist Sports Nutrition Alliance's ESSNawards. When he isn't working out, running or cycling, you'll find him roaming the countryside and trying out new podcasting and content creation equipment.