This season G-Shock has introduced new 'urban utility' colours to the G-Squad Series.
Are you wondering what urban utility colours are? To my eyes, they're basically understated military-inspired colours, with dessert sand GBA-900UU-5AER and the olive/khaki GBA-900UU-3AER.
If you prefer the slimmer GBD-200 model, then you've also got the choice between the black GBD-200UU-1ER and off-white GBD-200UU-9ER
All models combine a stylish look with innovative technology, the G-Squad Series being G-Shock's answer to Garmin and Fitbit, designed to enhance workouts and running
All of these models have an accelerometer, distance measurement and smartphone connection via Bluetooth to elevate them above a standard watch.
Okay, maybe I was exaggerating a bit when I said these watches could rival Garmin running watches, but when we tested the G-Squad GBD-200 we were impressed by a few things.
The most impressive feature is the watch's thinness. It's a very thin watch and is comfortable on the wrist thanks to the soft urethane strap which is punctuated with holes throughout to ensure breathability.
I must say, I love the retro styling as well, and would choose this over a Fitbit or Garmin in an instant.
If you'd like the new Urban Utility colourways, all styles are available now on the G-Shock website. The GBA-900 is priced at £119 and the GBD-200 comes in at £129.