This season G-Shock has introduced new 'urban utility' colours to the G-Squad Series.
All of these models have an accelerometer, distance measurement and smartphone connection via Bluetooth to elevate them above a standard watch.
The most impressive feature is the watch's thinness. It's a very thin watch and is comfortable on the wrist thanks to the soft urethane strap which is punctuated with holes throughout to ensure breathability.
I must say, I love the retro styling as well, and would choose this over a Fitbit or Garmin in an instant.
If you'd like the new Urban Utility colourways, all styles are available now on the G-Shock website. The GBA-900 is priced at £119 and the GBD-200 comes in at £129.