Early Prime Day shocker: this massively discounted GoPro Hero 12 deal is simply unmissable

GoPro Hero 12 Black in action with deal overlay

(Image credit: GoPro)

published 1 July 2024

In case you're unfamiliar, Amazon Prime Day is Black Friday but in July. 2024's shopping extravaganza is no different from the ones we've seen in previous years in the sense that there will be loads of exciting offers to choose from.

In fact, there already is a brilliant deal on the latest and greatest action cam (a.k.a. the best GoPro) the brand has to offer: the GoPro Hero 12 Black is currently 25% off, saving you £100 on a brand-spanking new rugged camera. Better still, you don't need Prime Membership to cash in on this offer!

The GoPro Hero 12 Black is a top-tier action camera that enhances its predecessor's features with several new additions. It retains the same physical design as the GoPro Hero 11 but introduces a 1/4-20 mounting thread for more accessory compatibility.

The standout features include native vertical capture mode, high dynamic range (HDR) video at 5.3K and 4K, and improved HyperSmooth 6.0 image stabilization, which offers seamless horizon levelling. The camera also supports Bluetooth audio devices, enabling easier voiceovers and remote control.

With double the battery life of its predecessor, the Hero 12 Black delivers up to 70 minutes of continuous 5.3K recording at 60fps. Its eco-friendly power management and various pro features, like GP-Log and wireless timecode sync, make it a versatile choice for both amateurs and professionals.

Interested in GoPro offers? Check out T3's best cheap GoPro deals roundup.

Matt Kollat is a journalist and content creator who works for T3.com and its magazine counterpart as an Active Editor. His areas of expertise include wearables, drones, fitness equipment, nutrition and outdoor gear. He joined T3 in 2019. His byline appears in several publications, including Techradar and Fit&Well, and more. Matt also collaborated with other content creators (e.g. Garage Gym Reviews) and judged many awards, such as the European Specialist Sports Nutrition Alliance's ESSNawards. When he isn't working out, running or cycling, you'll find him roaming the countryside and trying out new podcasting and content creation equipment.