Bosch FreshUp is a futuristic handheld way to make your clothes not stink

Bosch FreshUp removes odours using the uncanny power of ‘plasma’ – it’s like high-tech Febreze!

Bosch FreshUp
(Image credit: Bosch)

In a world first, Bosch has unveiled a new product that can lift even the most stubborn odors from your clothes – and you don't need water, detergent, or anything else. Just juice it up with a micro-USB charger, and you're good to go!

I'm a sucker for products that make household chores easier, and the FreshUp has just shot up to the top of my wishlist. Bosch says it eliminates smells like cigarette smoke, and body odor, leaving your clothes "as if they have been hung outside to dry." A very bold statement, but it explains that it achieves this with the "power of plasma."  

The handheld device uses plasma to "dissolve the bonds between odour molecules" to break them down and get rid of them entirely. So rather than masking the smell with pungent sprays, and leaving a trail of flowery B.O. in  your wake, you can just zap the problem directly. 

 Another benefit of using plasma is that it's not going to damage the fabric of your clothes; there's no tearing, shrinking, or risk of discoloration. It's so gentle, you can even use it on silk, cashmere, and wool, with Bosch adding that vintage pieces and dry-clean only items that usually require special care will also be fine to use with FreshUp. You just switch it on, lay the garment in question on a flat surface, and wipe the FreshUp from side-to-side. 

But while the device will please your nose, the price may make your eyes water: it’s £249.99. Is that really too much to ask for the gift of not smelling offensive, though? Find out more at Bosch's website and decide for yourself. 

Shabana Arif

Shabana worked at as News Editor covering tech and gaming, and has been writing about video games for almost a decade (and playing them since forever). She's had bylines at major gaming sites during her freelance career before settling down here at T3, and has podcasts, streaming, and video content under her belt to boot. Outside of work, she also plays video games and should really think about expanding her hobbies. If you have any tech or gaming tips, shoot over an email or DM her on social media.