Amazon Prime Day 2021 took place over two days in June, and what a deal fest it was. This year we saw the mother of all sales over the 48-hour period with the best deals matching or beating previous Prime Day sale prices. Now we can look ahead to Prime Day 2022 and examine a rumour that Amazon is planning a second Prime Day for 2021. If true, that'd be the first time we've had two Prime Days in a year.
When is Amazon Prime Day 2022?
If you're after another big sale, the next one to look out for is the Black Friday sale. This year Black Friday is on Friday 26 November, with Cyber Monday following it on 29 November. However, you can expect the Black Friday deals to kick off a month ahead of that date, and then run pretty much through to Christmas, at which point the Boxing Day sales will begin.
This year there are also rumours of a second Prime Day in 2021, though I think that's looking increasingly unlikely. More on that rumour further down the page.
When it comes to nailing the Amazon Prime Day 2022 date, in previous years that would have been an easy prediction: some time in mid July, as it was in 2017, 2018 and 2019. But in 2020, due to the pandemic, Prime Day moved to October, and for 2021, Amazon moved Prime Day to Monday 21 and Tuesday 22 June, citing clashes with summer travel and the Olympics as the reason to move it from its traditional July slot. I think that for 2022 Prime Day will move back to mid July.
My current prediction for the Amazon Prime Day 2022 date is this: Amazon Prime Day 2022 will take place on Monday 11 July and Tuesday 12 July, 2022.
So what did you buy over Prime Day 2021? Our data shows the most popular products that you bought via T3.com and other websites from Future Publishing. They're listed in the widget below in case you want to hunt down a post Prime Day bargain (and yes, some of the products are still showing a price cut). We also have additional data from Amazon and US insights firm Numerator.
Amazon UK contacted us with some info on how Prime Day went down at their end. Here's what they told us:
The Fire TV Stick 4K Ultra HD with Alexa Voice Remote was the most popular item purchased during the Prime Day event in the UK.
Prime Day Top Selling Categories: Some of the top categories Prime members shopped during Prime Day in the UK included Hardware, Skin Care, Devices, Spirits and Make-up.
Top Sellers: Some of the top-selling products in the UK during the Prime Day event, excluding Amazon Devices, were the: Shark Anti Hair Wrap Cordless Stick Vacuum Cleaner, Andrex 54 Toilet Rolls, Jack Daniel's Gentleman Jack Tennessee Whiskey, Finish All-in-One Max Dishwasher Tablets, CeraVe SA Smoothing Cleanser, Pinch of Nom Everyday Light Recipe Book and Oral-B Smart 6 6000N CrossAction Electric Toothbrush.
Beauty: Among the top-selling products during the Prime Day event from the beauty category were the CeraVe SA Smoothing Cleanser, CeraVe Moisturising Lotion, Maybelline New York Lash Sensational Sky High Mascara, Real Techniques Miracle Complexion Sponge and Bed Head By Tigi Shampoo And Conditioner Set.
Consumer Electronics: Among the top-selling products during the Prime Day event outside of Amazon Devices from the consumer electronics category were the Ultimate Ears Wonderboom Portable Wireless Bluetooth Speaker, Sony WF-1000XM3 Truly Wireless Noise Cancelling Headphones, Sennheiser HD 450BT Wireless Headphones and GoPro HERO8 Black Bundle.
Grocery: Among the top-selling products during the Prime Day event from the grocery category were the Lindt Lindor Treat Bar 38 g (Pack of 24), Ferrero Rocher Chocolate Gift Box, 42 Chocolates, Barr American Cream Soda Fizzy Drink Cans, NESTLE The Big Biscuit Box, Chocolate Biscuit Bars x71, Lavazza Crema e Aroma, Arabica and Robusta Medium Roast Coffee Beans, 1kg.
Small and Medium-Sized Business Top Selling Categories: Top-selling categories for third-party selling partners during the Prime Day event in the UK include Lighting, Exercise and Fitness, Skincare, Housewares, Headphones, Linens, Wireless Accessories, Nail Care and Outdoors.
Small and Medium-Sized Business Top Sellers: Top-selling products in the UK from third-party selling partners during the Prime Day event include the: Greenzla Reusable Make-up Remover Pads, Gritin Resistance Bands, Dreamon Take Apart Dinosaur Toys, Solar Garden String Lights and Anker Power Bank.
We also have some interesting data from insights firm Numerator. It says that in the US, the average Prime Day 2021 order size was $44.75, down from $54.64 on Prime Day 2020 and $58.91 on Prime Day 2019. One in 10 households (11%) who shopped Prime Day placed 5+ orders throughout the event. More than half (55%) placed 2+ orders.
In a survey of 3,132 verified Prime Day buyers, Numerator found that one in 10 Prime Day buyers (10%) joined Amazon Prime since the onset of COVID-19. 2% of those joined on Prime Day 2021. Top categories that Prime Day buyers reported purchasing are Health & Beauty (28%), Consumer Electronics (28%), Household Essentials (27%), Apparel & Shoes (27%), Home & Garden (26%), and Smart Home Devices (17%). Among those who bought smart home devices on Prime Day, two-thirds (66%) said their purchase was Amazon-branded.
Will there be a second Prime Day in 2021?
Here's an interesting prospect... There have never been two Prime Day events in a single year before but a Recode report says that Amazon explored the idea of a second Prime Day for Autumn 2021. Whether it will go ahead or not is not known. Recode writes: "It's unclear if such an additional event is still under consideration."
If there is a second Prime Day in 2021, I'd expect it to take place in mid-October, so that it has a bit of distance from the Black Friday sales, which are likely to kick off up to a month ahead of Black Friday itself, which falls on Friday 26 November this year. Tuesday 12 and Wednesday 13 October would align to last year's delayed Prime Day, should Amazon wish to continue with the precedent it set in 2020, and following that second Prime Day sale event (if it actually happens) I'd expect to see early Black Friday sale deals start to drop from the beginning of November. That said, we've not heard any whispers of an imminent second Prime Day for this year and so my guess at the moment that it probably won't happen.
October sales to check out in the UK
- Amazon.co.uk – new deals every day
- Argos.co.uk – cheap Lego, toys, phones and more
- AO.com – huge sale on electrical appliances
- Currys.co.uk – Epic deals! Up to 40% off 100s of items
- Dell.co.uk – big savings on laptops and desktop PCs
- eBay.co.uk – up to 70% off in the eBay Outlet
- Very.co.uk – deals on electricals, fashion and home
- Lovehoney.co.uk – discounted sex toys and lingerie
- Goldsmiths.co.uk – savings on watches and jewellery
- John Lewis – great savings plus the John Lewis guarantee
- Le Creuset – premium cookware gets tasty discounts
- Nike – new sneakers at sneaky low prices
- ASOS – big savings on clothes
- Schuh – save big on shoes, boots and trainers
- The White Company – quality bedding at reduced prices
- Simba – save big on mattresses and sleep bundles