Amazon Prime Day 2021 is tantalisingly close now. It runs over Monday 21 and Tuesday 22 June. That's a month earlier than its traditional July slot – and the early Prime Day deals have already started to appear.
For Prime Day itself, Amazon has confirmed deals from Apple, Samsung, Garmin, Fitbit, Under Armour, Bose, Bosch, AEG, Ninja, Brabantia and more.
Last year, Amazon Prime Day 2020 ran during October, moving from its traditional July date but keeping to its duration of two days, that duration being a precedent Amazon set with Prime Day 2019. It was moved from July due to the pandemic. This will be the first year it's run in June.
Read on for what to expect from this year's Prime Day as well as the best early Prime Day deals that you can shop right now.
- Get your free Amazon Prime trial here
- Shop all early Prime Day deals here
- Browse Currys competing Epic Deals sale – live now
When is Amazon Prime Day 2021?
Amazon Prime Day will be held on Monday 21 and Tuesday 22 June. It kicks off at 00.01am on the Monday and runs through 23.59pm on Tuesday, so that's 48 hours of bargains, but loads of deals have gone live early. We've listed the best of them below and we're updating this article throughout the day, every day, to keep it current.
The best Prime Day deals today
- Amazon Echo Buds: Was £119.99 | Now £49.99 | Save £70
- Amazon Devices: Up to 50% off Echo, Fire TV, Ring and more
- Apple MacBook: 13% off 2020 MacBook Pro M1, save £167
- Apple Airpods: 22% off, now £123.98, save £35
- Bluetooth speakers: 33% off UE Wonderboom, save £30
- Electric toothbrushes: Up to 50% off Philips Sonicare
- Fashion: Try now, pay later on women's and men's fashion
- Fitbit: Up to 24% off fitness trackers including Versa 3 and Charge 4
- Fitness: 34% off JX Fitness Adjustable Dip Station Pull-up Bar, save: £61
- Gaming: 40% off SteelSeries Arctis Pro + GameDAC Wired Gaming Headset, save £100
- Headphones: 32% off Sony WH-1000XM3, save £104 and Jabra from £69
- Home security: 41% off Arlo Go Mobile HD Smart Home Security Camera, save £140
- Le Creuset: Up to 28% off cast iron casserole dishes
- Kitchen & Home: Up to 38% off Philips steam irons, air fryers and blenders
- Male grooming: Up to 43% off Philips shavers and hair clippers
- Massage guns: 30% off the Hyperice Hypervolt, save £77 (deal goes live on 21 June)
- Running: Up to 23% off Garmin Forerunner running watches
- Outdoors: 31% off Campingaz Party Grill and Camping Cooker, save £40
- TVs: Shop smart 4K TVs from £299 (like this 43" TCL)
- Wake-up lights: Up to 50% off Philips wake-up lights
- Wi-Fi routers: 9% off Google Nest Wifi Router, save £14
- Webcams: 22% off Logitech StreamCam, save £30
- Browse all Amazon Prime Day deals
The best Prime Day Amazon device deals – live now
Blink Mini | Was: £34.99 | Now: £21.99 | Save: £13
The Blink Mini is a fantastic indoor smart security camera, offering 1080p HD video, two-way audio and Amazon Alexa integration. Set-up is simple: just plug in the camera, connect it to your Wi-Fi and add it to your Blink Home Monitor app.View Deal
Blink Mini – 2 Cameras | Was: £64.99 | Now: £43.98 | Save: £21.01
The same Blink Mini as in the deal above but this time you get two cameras instead of just one. A 32 per cent price cut sees the double pack price fall from £64.99 to only £43.98. A quality indoor 1080p smart security camera.View Deal
Amazon eero mesh Wi-Fi router/extender | Was: £79 | Now: £55 | Save: £24
A T3 Award winning Wi-Fi mesh router, the Amazon eero is discounted by 30 per cent right now, a fact that sees its price drop to just £55 from £79. Dual and even triple packs are available and each is discounted.View Deal
Amazon eero Pro mesh Wi-Fi router/extender | Was: £149 | Now: £97 | Save: £52
The pro version of the T3 Award winning mesh Wi-Fi router and extender, the eero Pro is a fantastic way to cover your home in bullet-proof internet connectivity. This 1-pack covers a 160 sq. m area, while the also discounted 3-pack covers 560 sq. m.View Deal
Ring Video Doorbell Wired | Was: £49 | Now: £35 | Save: £14
The video doorbell that set the standard, the Ring Video Doorbell allows you to see who comes to your door no matter where you might be, as well as speak to them directly. This deal cuts £14 off the price of the Ring, taking it down to just £35.View Deal
Ring Spotlight Cam Wired | Was: £179 | Now: £119 | Save: £60
A big fat £60 saving here on the excellent outdoor smart security camera the Ring Spotlight Cam. This is the wired version, meaning it needs to be connected to a mains power supply. Available in both black and white colourways.View Deal
The best Prime Day deals on Amazon services – all live now
- Amazon Music: Prime members who haven’t previously tried Amazon Music Unlimited can get Amazon's best Music deal ever – four months free.
- Prime Video: Prime members can get up to 50% off movies and TV shows to rent or buy through Prime Video.
- Audible: Prime members get three months of Audible membership for just 99p. Offer available now through to 22 June.
- Kindle Unlimited: Prime members can get three months of Kindle Unlimited for no extra charge if they subscribe between now and 22 June. Deal terms and conditions apply.
- Kindle Book Deals: From 15 – 30 June, Amazon customers will be able to discover over 300 Kindle Books on sale from 99p. Deal terms and conditions apply.
- Prime Gaming: From now until 21 June, Prime members can claim Battlefield 4 standard edition (value £17.99), for free on gaming.amazon.co.uk.
Best Amazon Prime Day deals 2021: what else to expect
When predicting the best Prime Day deals for this year, one thing is a given: you can expect Amazon's own devices to get some hefty discounts. This year, you will be able to get deals on Amazon devices starting Monday 21st June, and save more than 50% on the Echo Dot (4th Gen) now £24.99 (was £49.99). Save up to £50 on Fire TV devices – get Fire TV Cube for £59.99 (was £109.99) and Fire TV Stick 4K for £26.99, (was £49.99). Plus, get deals on Fire Tablets – get Fire HD 8 Tablet with more than 50% off, just £39.99 (was £89.99) and Fire HD 10 Tablet at £79.99 (was £149.99). Save over a third on Blink Mini, now £21.99, (was £34.99), and more. View all Amazon device Prime Day deals here.
Other Prime Day deal regulars are electric toothbrushes, 4K TVs and wireless headphones and speakers, and there will be discounts from brands including Apple, Bose, Philips, Sony, Shark, Samsung and others.
We've also been contacted by security camera brand Arlo which says that for the first time ever, the Pro 3 Floodlight Camera and the entire Arlo Doorbell range including the Essential wire-free video doorbell will be available as part of the Prime Day Deals as well as the Pro 3 spotlight camera.
If you're in the market for a massage gun, the Hyperice Hypervolt percussion massage device should be on your list (after all, it's on our best massage gun list). On Amazon Prime Day, it will be 30% off.
You won't see deals on Google's Nest smart speakers at Amazon over Prime Day as Amazon doesn't sell them, but you will see Google devices get discounted at competing retailers who run their own Prime Day alternative sales. I'd look to Currys and AO.com for Google device deals over the 2021 Prime Day period. In fact Currys has its Epic Deals sale on right now, with up to 40% off hundreds of products including 4K TVs, laptops, phones and more – and as predicted, Google devices are on sale. See below for direct links to the deals.
Google Nest Hub Max - Charcoal | Was £219.00 | Now £159.00 | Save £60.00
Google Nest Hub Max - Chalk | Was £219.00 | Now £159.00 | Save £60.00
Google Nest Mini (2nd Gen) - Charcoal | Was £49.00 | Now £24.00 | Save £25.00
Google Nest Mini (2nd Gen) - Coral | Was £49.00 | Now £24.00 | Save £25.00
Google Nest Mini (2nd Gen) - Chalk | Was £49.00 | Now £24.00 | Save £25.00
Google Nest Audio - Chalk | Was £89.99 | Now £69.99 | Save £20.00
Google Nest Audio - Charcoal | Was £89.99 | Now £69.99 | Save £20.00
Google Chromecast - Third Generation, Charcoal | Was £30.00 |Now £20.00 | Save £10.00
Looking back to Prime Day 2020, TVs that were in the sale saw an average reduction of 28% while headphones that were in the sale saw an average price cut of 38%. Other examples of average savings in 2020 (for the products that were discounted at all) were exercise and fitness equipment (51%), luggage (51%), books (50%), apparel (48%), jewellery and watches (46%), sports clothing and accessories (42%), home security cameras (38%), mattresses (32%).
More of T3's best Prime Day deals predictions (with live, regularly updated prices) are below. As you can see, some of the products ALREADY have some nice discounts which means that a) our predictions seem to be coming true and b) you don't even need to wait for Prime Day to save money!
- Amazon Prime Day TV deals
- Amazon Prime Day PS5 deals and restock
- Top smartwatch deals on Amazon Prime Day
- Phone deals for Amazon Prime Day
- Amazon Prime Day mattress deals
- Buying iPads and tablets on Amazon Prime Day: what to watch out for
- The Garmin running watch and Fitbit deals for Amazon Prime Day
- Early Prime Day home and kitchen deals
- Amazon Prime Day beauty and grooming deals
More Amazon Prime Day deals to expect
Thursday 17 June update: We've now been contacted by Amazon with a wealth of information on what it will be discounting in the Prime Day 2021 deals. It promises savings including up to 50% off makeup from L'Oreal Paris, Rimmel, Maybelline and Real Techniques, up to 30% off toy brands including Barbie, Fisher Price and Hot Wheels, up to 30% off coffee from brands including L’OR, Tassimo, Lavazza and Starbucks, up to 35% off smartphones and wearables from Samsung and Garmin and up to 30% off large appliances from brands including Samsung, Bosch, and AEG.
Amazon shares more of what to expect in the Prime Day deals below.
- Kitchen: Save up to 30% on brands including Shark, Vax and Hoover as well as kitchen appliances from Ninja, Tefal, Tower, Panasonic and more.
- Home: Save up to 30% on cookware and bakeware, up to 30% on Silentnight and Slumberdown duvets, pillows and toppers, up to 30% on Brabantia, Vileda, Philips, Willow Tree, Yankee Candle, Swarovski and more.
- Beauty: Save up to 30% on beauty products from Elemis, Elizabeth Arden and This Works, up to 60% on fragrances from Calvin Klein, Hugo Boss and Jimmy Choo and up to 50% on makeup from L'Oreal Paris, Rimmel, Maybelline, Real Techniques and more.
- Personal Care Appliances: Save up to 29% on Philips Lumea Prestige IPL, up to 75% on Oral-B electric toothbrushes and up to 67% on Philips Sonicare electric toothbrushes. Save up to 50% on male styling appliances from Philips, Braun, Wahl and more, up to 37% on medical and massage from Omron, Revitive, and Braun and up to 37% on water flossers from Waterpik and Panasonic.
- Garden: Save up to 30% on garden products including Char-Broil, Spear & Jackson and Duramax.
- Furniture: Save up to 30% on Silentnight mattresses, office, living room and children's furniture.
- Toys: Save up to 30% on toys including Barbie, Fisher Price and Hot Wheels.
- Sports: Save up to 30% on sporting goods including Fitbit activity trackers, camping products and exercise and fitness equipment. Save up to 30% on sports apparel from brands including Under Armour, Speedo and Helly Hansen.
- Consumer Electronics: Save up to 30% on headphones and speakers, save up to 35% on smartphones and wearables from Samsung, Garmin, Xiaomi and more. Save on Samsung, Huawei, Asus and other laptops. Save up to 25% on TVs, soundbars, streaming devices and projectors from Apple, Samsung, Bose and more.
- Large Appliances: Save up to 30% on large appliances from brands including Samsung, Bosch, and AEG. Save up to 30% on kitchen appliances, including Panasonic and Comfee.
- Home Improvement: Save up to 30% on home improvement brands including Bosch, Karcher and Arlo.
Will there be any Prime Day PS5 deals?
One question on many gamers' lips is whether there will be any Prime Day PS5 deals. A Prime Day PS5 restock would certainly top the event off nicely. I have no idea at this stage whether that will happen so I'll be watching closely. Don't expect any Prime Day PS5 deals on the console, though deals on official PS5 accessories such as the PlayStation 5 DualSense Wireless Controller and the PlayStation 5 HD Camera seem likely. Those live prices are shown below.
We can also expect Prime Day deals on some of the best gaming TVs, external hard drives and SSDs and other PS5-related products.
Best Amazon Prime Day 2021 Lightning Deals
We don't know what products will be in the Lightning Deals but we do have some confirmed info on the minimum discounts to expect this year. For Amazon Prime Day 2021 Lightning Deals, Amazon set out its criteria for Amazon sellers who want their deals to be included in a post on its Seller Forums, so while that does not tell us what products to expect it describes the savings and the quality bar. Those Prime Day 2021 Lightning Deals criteria are:
1. At least 20% or £50/€50 (approx. AU$80) less than the current site price.
2. Must match/beat the lowest price of the year.
3. Strong sales history.
4. 3.5+ star rating.
Amazon Prime Day alternative sales – UK
- Argos.co.uk – cheap Lego, toys, phones and more
- AO.com – huge sale on electrical appliances
- Currys.co.uk – Epic deals! Up to 40% off 100s of items
- Dell.co.uk – big savings on laptops and desktop PCs
- eBay.co.uk – up to 70% off in the eBay Outlet
- Very.co.uk – deals on electricals, fashion and home
- Lovehoney.co.uk – discounted sex toys and lingerie
- Goldsmiths.co.uk – savings on watches and jewellery
- John Lewis – great savings plus the John Lewis guarantee
- Le Creuset – premium cookware gets tasty discounts
- Nike – new sneakers at sneaky low prices
- ASOS – big savings on clothes
- Schuh – save big on shoes, boots and trainers
- The White Company – quality bedding at reduced prices
- Simba – save big on mattresses and sleep bundles
Are Prime Day deals worth it?
One question people ask is: "Do you actually save money on Prime Day?" The answer is "yes" – if you choose products that are discounted, and those discounts will be clearly shown at Amazon. But are those Prime Day deals worth it? That depends, as some of the products may have been more heavily discounted earlier in the year.
For Amazon products – such as Echo speakers and Fire tablets – we tend to see the best discounts over Prime Day. For other products, such as 4K TVs, electric toothbrushes and coffee machines, it pays to do your research, or to let us do it for you.
Over the Prime Day period we'll be highlighting the genuine best Prime Day deals and if we see ones that look good at first glance but don't quite stack up, we'll point you in the direction of a better deal. And remember – those better deals might be with retailers other than Amazon as many online stores will be running competing sales. If we see a good deal, we'll let you know here on T3.com and in our Twitter feed.
One thing we do know is that Amazon's Prime Day Lightning Deals MUST match or beat the lowest price of the year, so you have a cast iron guarantee there that those deals are definitely worth it (assuming you actually want the item and don't simply impulse buy it due to the huge discount!).
So my five tips to make sure you get the best Prime Day deals and avoid the duds is:
1. Get your free Amazon Prime trial ahead of Prime Day if you don't already have an account. Remember – the trial last 30 days so you can sign up a couple of weeks ahead of Prime Day and still have plenty of time to use Prime should you decide to cancel once the trial period is over.
2. Make a list in advance of the things you want to get a deal on but be prepared to be flexible on the exact product. For example, I've noted down to look out for cheap premium cookware deals rather than "I MUST have a cheap Le Creuset Cast Iron Square Grillit in Volcanic Orange". That said, I'll also be keeping an eye on our cheap Le Creuset deals page JUST IN CASE.
3. Keep a close eye on T3.com and this article in particular as it's being updated regularly. We've been covering the Prime Day, Black Friday and Boxing Day sales for years and we know a good deal when we see one.
4. Don't restrict your browsing to Amazon. Take a look at retailers such as John Lewis, AO.com and Argos to see what competing offers they have.
5. Save a bit of budget back for an impulse purchase. I know I said to plan ahead so you don't end up with stuff you don't really want just because it's a massively discounted but it's also fun to be able to pick up something you weren't expecting. For example, last year I bought a huge 4.5 kilo Toblerone bar at 39% off to share with the T3 team. That was definitely not on my to-buy list!
Amazon Platinum Credit Card: is it worth it for Prime Day?
You may be thinking about using an Amazon Platinum Mastercard over Prime Day to rack up a load of points on your Prime Day purchases. If you're a new applicant for the card, you'll also get a free £25 gift card. But is it the best choice?
Not really, according to personal finance experts at money.co.uk, who say that the Platinum card falls short when compared to the industry leading brands – even with the Prime Day deals thrown into the mix. James Andrews, senior personal finance expert at money.co.uk, said: "With the Amazon Platinum card, you receive a £25 signup bonus and extra reward points – three points for every £2 spent on Amazon. This might make the card seem an attractive proposition initially, but what about the rest of the year?
"The card does come with a 0% interest deal, but it’s only for the first three months, which isn’t long at all when you compare it to other credit card providers. Other leading reward credit cards on the market give you up to twenty months interest free, at the same underlying rate of 21.0% APR after the 0% period ends. The benefit of a long 0% deal is that you can spread the cost of large purchases, such as electronics and other household appliances typically discounted on Prime Day, over the course of the year."
To get the best from an Amazon credit card, James has the following advice: "Fundamentally, this card is good for one thing only – using it instead of a debit card on Amazon purchases, then clearing it in full each month. Against that is the potential harm you could be doing your credit report by either applying for it to be turned down or simply increasing the total amount of available credit you have. As such, unless you have a good credit history, only use it for Amazon purchases and plan to clear it in full each month, there’s probably something better for you elsewhere."
Giving back on Amazon Prime Day
On Prime Day this year, Amazon’s charity initiative AmazonSmile, will offer Prime members the opportunity to double the usual donation rate (1% instead of 0.5%) to the charity of their choice throughout the entire 48-hour event.
For Prime members activating AmazonSmile in their app, there’s even more to gain for UK charities, as AmazonSmile will also donate 5% of the net purchase price (10X the regular rate) on the first qualifying AmazonSmile purchase on Prime Day. This special rate is for every Prime member who activates AmazonSmile in their Amazon App from 2nd June through the end of Prime Day 2021 on 22nd June.
It's worth noting that the donations come from Amazon, and do not cost the customer or the charity anything.
Is Prime free on Prime Day?
If you have not had an Amazon Prime account before then, yes, you can get a free Prime trial for Prime Day (or for any other day). Amazon offers all customers a free 30-day trial of Prime, while students get a massively generous six-month free Prime trial. You can cancel at any time during the trial and you won't be charged a thing.
If you decide to pay for Prime once your trial ends, that'll cost you £79 a year. Student Prime accounts cost just £3.99 a month.
If you live in a household where someone else has a Prime account then you can form an Amazon Household and share some of their Prime benefits at no cost to yourself – including unlimited one-day delivery plus same-day delivery in eligible areas ,and access to those all-important Prime Day deals. You'll also get 30-minute early access to Lightning Deals with Prime Early Access.
Will there be a second Prime Day in 2021?
There have never been two Prime Day events in a single year before but the Recode report linked above says that Amazon explored the idea of a second Prime Day for Autumn 2021. Whether it will go ahead or not is not known. Recode writes: "It's unclear if such an additional event is still under consideration."
If there is second Prime Day in 2021, I'd expect it to take place in mid-October, so that it has a bit of distance from the Black Friday sales, which are likely to kick off up to a month ahead of Black Friday itself, which falls on Friday 26 November this year. Tuesday 12 and Wednesday 13 October would align to last year's delayed Prime Day, should Amazon wish to continue with the precedent it set in 2020, and following that second Prime Day sale event (if it happens) I'd expect to see early Black Friday sale deals start to drop from the beginning of November.
Is Amazon Prime Day happening in Canada and India?
Prime Day will not take place in June in Canada or India due to the current Covid-19 situation. Amazon confirmed to CNBC that it is pausing the event in both countries. It did not provide a rescheduled date. In the same report, CNBC says that Amazon confirmed that Prime Day will continue on schedule in the UK, US, the United Arab Emirates, Turkey, Spain, Singapore, Saudi Arabia, Portugal, Netherlands, Mexico, Luxembourg, Japan, Italy, Germany, France, China, Brazil, Belgium, Austria and Australia.