Best Prime Day Watches deals 2024: treat yourself to luxury timepieces in the sale

Find the best luxury watch deals in the Prime Day sale, including tips on how to shop

Best Prime Day Watches deals 2024
(Image credit: Future)

The Amazon Prime Day sale 2024 is finally here, and something you might not expect to be involved in the Prime Day sale is luxury watches.

While you can find many bargains on the best smartwatches, discounts on watches and jewellery can be few and far between, but lucky for you, T3 has been covering Prime Day for years and we know how to find a good deal.

Shop Watches and Jewellery deals at Amazon
70% off this Wolf Watch Roll – just £24
The iconic Tissot PRX – now under £450
A £13,495 saving? Count us in!
The James Bond Omega Seamaster is over £1,600 off

The best Prime Day deals are the perfect place to look for price cuts on the best watches. Many popular fashion and watch brands get involved in the sale, including the likes of Casio, Timex, Citizen, Sekonda, Armani, Boss and Tommy Hilfiger to name a few.

Prime Day Watch Sale: Dive Watches

Invicta Pro Diver: was £135, now £60 at Amazon

Invicta Pro Diver: was £135, now £60 at Amazon
This Invicta Pro Diver is half price in the Amazon Prime Day sale. Love it or hate it, this is one of the best ways to add a dive watch to your collection without busting the bank. It's a stylish option with a reliable movement.

Omega James Bond Seamaster: was £8,400, now £6,720 at Chisholm Hunter

Omega James Bond Seamaster: was £8,400, now £6,720 at Chisholm Hunter
Save over £1,600 on the iconic James Bond Seamaster at Chisholm Hunter. This is the No Time To Die watch, and is a total modern classic in its own right. It's a neat saving, too.

Hamilton Khaki Navy Scuba: was £645, now £451.50 at Jura Watches

Hamilton Khaki Navy Scuba: was £645, now £451.50 at Jura Watches
Save 30% on this classy dive watch at Jura Watches. Hamilton may be more synonymous with field watches, but their divers are no joke. Top it off with a pretty face, and this is a great addition to any collection.

Rado Captain Cook: was £2,700, now £1,728 at Beaverbrooks

Rado Captain Cook: was £2,700, now £1,728 at Beaverbrooks
Save £972 on the classic Rado Captain Cook at Beaverbrooks. This classic dive watch is a must have if you're looking for something with heritage and a stylish appearance.

Oris Divers Sixty-Five: was £2,100, now £1,276 at Beaverbrooks

Oris Divers Sixty-Five: was £2,100, now £1,276 at Beaverbrooks
Looking for a dive watch with a bubbly personality? Then look no further! Cotton candy pink dials and woven bracelets are paired with a bronze case for ultimate Barbie-at-the-beach vibes.

Seiko Limited Edition Prospex 'Black Series Night' Turtle: was £980, now £520 at Beaverbrooks

Seiko Limited Edition Prospex 'Black Series Night' Turtle: was £980, now £520 at Beaverbrooks
A stealthy-looking dive watch from a classic brand, this Seiko is a real peach. Fusing dark colours with bright blue indices, this is a total looker with big diving credentials to boot.

Prime Day Watch Sale: GMT Watches

Certina DS Action GMT: was £960, now £581 at Chisholm Hunter

Certina DS Action GMT: was £960, now £581 at Chisholm Hunter
Save over £350 on this Certina GMT at Chisholm Hunter. Featuring a muted brown colourway, this is perfect for an under-the-radar look. It's classy, and right now, it's even cheaper!

Longines Spirit Zulu Time: was £4,000, now £2,720 at Beaverbrooks

Longines Spirit Zulu Time: was £4,000, now £2,720 at Beaverbrooks
Save £1,280 on the modern classic Longines Spirit Zulu Time at Beaverbrooks. This model has become an icon, with classic styling and a great movement. This is a killer price, to boot!

Raymond Weil Freelancer GMT: was £2,495, now £1,500 at Beaverbrooks

Raymond Weil Freelancer GMT: was £2,495, now £1,500 at Beaverbrooks
This Raymond Weil Freelancer GMT is a beautiful interpretation of the classic World Timer functionality. Sporting an en vogue green dial and matching leather band, this is a surefire hit.

Seiko Prospex Alpinist GMT: was £990, now £632 at Beaverbrooks

Seiko Prospex Alpinist GMT: was £990, now £632 at Beaverbrooks
The Seiko Alpinist is an affordable watch lovers dream. These models offer top specs at really attractive prices, making it easier than ever to attain a watch you love for less. At this price, this is a no brainer.

Prime Day Watch Sale: Chronograph Watches

A Lange & Söhne 1815 Annual Calendar: was £51,800, now £46,800 at Chisholm Hunter

A Lange & Söhne 1815 Annual Calendar: was £51,800, now £46,800 at Chisholm Hunter
Save a massive £5,000 on the A Lange & Söhne 1815 Annual Calendar at Chisholm Hunter. This is just about the pinnacle of watchmaking, with exceptional finishing and beautiful materials. Sheer perfection.

Montblanc 1858 Monopusher Chronograph: was £5,100, now £3,825 at Jura Watches

Montblanc 1858 Monopusher Chronograph: was £5,100, now £3,825 at Jura Watches
Save £1,275 on this cool Montblanc monopusher chronograph at Jura Watches. Monopushers are unquestionably cool, offering a stealthy appearance with lots going on inside.

Zenith Chronomaster Sport: was £35,400, now £21,905 at Chisholm Hunter

Zenith Chronomaster Sport: was £35,400, now £21,905 at Chisholm Hunter
Save a staggering £13,495 (!) on this beautiful Zenith Chronomaster Sport. This is one of the most definitive watches of all time, with the iconic El Primero movement inside. It's stunning in this rose gold, too.

Longines Master Collection Chronograph: was £3,350, now £2,276 at Beaverbrooks

Longines Master Collection Chronograph: was £3,350, now £2,276 at Beaverbrooks
The one which is personally making my wallet fidget, this Longines Master Collection Chronograph is a masterpiece. Offering a wealth of complications for less, this is the best pick for a classy piece at a great price.

Zenith Defy Extreme Carbon: was £23,300, now £15,300 at Chisholm Hunter

Zenith Defy Extreme Carbon: was £23,300, now £15,300 at Chisholm Hunter
Fancy a modern Chronograph with a cool £8,000 saving? Look no further. The Defy Extreme Carbon is a neat, modern design, with a gorgeous patterned finish. This isn't your Daddy's chronograph, that's for sure.

IWC Portugieser: was £11,100, now £7,770 at Jura Watches

IWC Portugieser: was £11,100, now £7,770 at Jura Watches
Few watches have the iconic status of the IWC Portugieser. This simple chronograph is the epitome of elegance, offering a muted design which has clout where it counts.

Zenith Chronomasster Original: was £9,300, now £7,040 at Chisholm Hunter

Zenith Chronomasster Original: was £9,300, now £7,040 at Chisholm Hunter
One of the best watches I've tried this year, the Chronomaster Original is a faithful recreation of an archive piece for the brand. Perfect for smaller wrists – and now for lighter wallets, too!

Tissot PRX Chronograph: was £1,695, now £1,296 at Chisholm Hunter

Tissot PRX Chronograph: was £1,695, now £1,296 at Chisholm Hunter
Save £399 on this modern classic of the watchmaking world. The Tissot PRX has been standout hit since it first launched, and this Chronograph model takes things one step further. A top pick.

Prime Day Watch Sale: Everyday Watches

Grand Seiko Heritage 'Rikka Early Summer': was £5,900, now £4,152 at Beaverbrooks

Grand Seiko Heritage 'Rikka Early Summer': was £5,900, now £4,152 at Beaverbrooks
Save a whopping £1,748 on this gorgeous Grand Seiko watch at Beaverbrooks. Known for its fantastic finishing, Grand Seiko is growing in popularity among enthusiasts. This is a bargain price for one, so now's the time to buy!

Bell & Ross BR X5: was £6,900, now £4,485 at Jura Watches

Bell & Ross BR X5: was £6,900, now £4,485 at Jura Watches
Love them or hate them, it's hard to deny the cool factor Bell & Ross watches exude. These square-cased wonders are a real treat, and with over £2,400 off, this one is an even bigger one!

Omega Seamaster Aqua Terra: was £6,500, now £4,160 at Beaverbrooks

Omega Seamaster Aqua Terra: was £6,500, now £4,160 at Beaverbrooks
Save a cracking £2,340 on this beautiful Omega Seamaster Aqua Terra at Beaverbrooks. Snag a cool everyday watch with small seconds and a decent water resistance for a real bargain price.

Hamilton Khaki Field Titanium: was £1,140, now £798 at Jura Watches

Hamilton Khaki Field Titanium: was £1,140, now £798 at Jura Watches
This is an absolute must have watch for ever collector. The Khaki Field range is iconic, with something for everyone. This is a beautiful, lightweight model, which is great as an everyday option.

Longines Spirit: was £2,150, now £1,376 at Beaverbrooks

Longines Spirit: was £2,150, now £1,376 at Beaverbrooks
If you're after a simple watch which does the business in clean and simple way, look no further than the Longines Spirit. It's a modern classic for a reason, and a saving this good makes it a total no brainer.

Junghans Max Bill: was £1,075, now £806.24 at Jura Watches

Junghans Max Bill: was £1,075, now £806.24 at Jura Watches
There really is nothing quite as cool as a Junghans in the modern watch industry. The Max Bill is an iconic piece, which exudes cool from its minimal, Bauhaus-inspired case design.

Tissot Sideral S: was £960, now £652 at Beaverbrooks

Tissot Sideral S: was £960, now £652 at Beaverbrooks
The Tissot Sideral S is a faithful recreation of a classic piece from the Tissot archive. While certainly not the most traditional looking piece, it's a great addition to any collection.

Glashütte Original Sixties: was £7,500, now £5,738 at Chisholm Hunter

Glashütte Original Sixties: was £7,500, now £5,738 at Chisholm Hunter
Save over £1,700 on this gorgeous watch, which is certain to turn heads. With one of the coolest dials I've ever seen, this is certainly a talking point!

Tissot Gentleman: was £800, now £556 at Beaverbrooks

Tissot Gentleman: was £800, now £556 at Beaverbrooks
Looking for a traditional watch which can do it all without breaking the bank? Look no further. The Tissot Gentleman packs in a brilliant movement and features a gorgeous dial, making this a bargain one-watch collection.

Timex Weekender: was £49.99, now £41.90 at Amazon

Timex Weekender: was £49.99, now £41.90 at Amazon
If you only ever own one watch, make it the Timex Weekender. Cheap, cheerful and easy to read, this is a watch with style, substance and more than a little cult classic cool.

Tissot PRX 35mm: was £640, now £448 at Beaverbrooks

Tissot PRX 35mm: was £640, now £448 at Beaverbrooks
Without question the most popular watch of recent times, the Tissot PRX is a great option for many users. This one is the smaller size, which is perfect for a wider range of people, and packs in a beautiful blue dial.

It’s not just watches that you’ll find in the sale either. Timepieces need their own accessories too, to keep them working properly and looking their best so you’ll also find plenty of deals on the best watch rolls and the best watch winders.

Prime Day Watch Sale: Watch Accessories

Wolf Blake Single Watch Roll: was £79, now £24 at Beaverbrooks

Wolf Blake Single Watch Roll: was £79, now £24 at Beaverbrooks
This is a total bargain for any watch lover. Wolf make some of the best watch rolls on the market, and this single roll for just £25 is a total steal. Don't just buy one, fill your cart.

Wolf Valet Tray/Organiser: was £175, now £56 at Beaverbrooks

Wolf Valet Tray/Organiser: was £175, now £56 at Beaverbrooks
If you're looking for a neat way to store watches and other loose bits and bobs at home, this is a great option. These trays are well crafted, and at just £56, this is a bargain price to boot.

To help you find the best prices on luxury watches and accessories, here are some shopping tips on how to make sure your watch purchase is legit.

How to shop and save money on Watches for Prime Day

Watches can be tricky to buy online and considering how expensive some models can be, you might be a little wary of buying one on Amazon. Unfortunately, Amazon has attracted fraudulent sellers and scammers to their website. While no one wants to be scammed out of their money, it’s even worse when you drop a large sum of cash on a luxury item – like a watch – only to find it’s not as you expected.

To put your mind at ease and help you shop safely, here are a few tips and tricks on how to check the watch deal is real during the Prime Day sale and how to save money on your watches or jewellery purchases

Read the product guides and documents

Like most Amazon product pages, you’ll find a lengthy description, comparisons and product reviews of the item you want to purchase. The same goes for watches, but if you scroll a little further down the page, you should be able to find a product guide and documents section. This will likely have a PDF or other written document that will take you through the details of the watch.

T3 Luxury Watches Month 2024

(Image credit: Future)

Use a price checking tool

Some product manufacturers will advertise massive discounts on their products during the Prime Day sale but it’s not always true. Some price cuts can be based on a recently inflated price or RRP, or can be completely fake! This can be even trickier with watches because you’d expect the more high-end brands to have higher prices in general.

So, to avoid getting distracted by discounts, you can check how much a product is at other retailers and how much it’s been sold for with price tracking tools. Not only can this put your mind at ease but it also helps you understand how cheap the watch has sold for before so you can get the best deal. For Amazon, we recommend using camelcamelcamel.com.

Look at the selling/shipping account

When you go to add the watch to your basket, you should be able to see who’s selling and shipping your item. This is located under the ‘Add to Basket’ button and should display as ‘Dispatches from’ and ‘Sold By’. If the name or account profile on Amazon looks strange to you, have a quick Google search to see if the name or company exists and what other reviewers have said.

Check the reviews

Speaking of reviewers, it’s always handy to see what previous shoppers have thought about the product and their buying and delivery experience. When you scroll further down the product page, you should be able to see star ratings and comments, plus some commenters will have ‘Verified Purchase’ next to their account name so you can feel confident that the reviewer is a real person!

Look out for Lightning Deals

Shifting to saving money on watches, Amazon’s Lightning Deals are promotions offered on an item for a short period of time. Many watch accessories, particularly rolls and cases are included in the lightning deals and they tend to be some of the cheapest offers you can find, so it’s worth keeping an eye out for these. 

Bethan Girdler-Maslen
Home Editor

Beth is Home Editor for T3, looking after style, living and wellness. From the comfiest mattresses to what strange things you can cook in an air fryer, Beth covers sleep, yoga, smart home, coffee machines, grooming tools, fragrances, gardening and much more. If it's something that goes in your house, chances are Beth knows about it and has the latest reviews and recommendations! She's also in the know about the latest deals and discount codes from top brands and retailers.

Having always been passionate about writing, she’s written for websites, newspapers and magazines on a variety of topics, from jewellery and culture, to food and telecoms. You can find her work across numerous sites, including Wedding Ideas Magazine, Health & Wellbeing, The Bristol Post, Fashion & Style Directory, TechRadar, CreativeBloq and more. In her spare time, Beth enjoys running, reading, baking and attempting craft projects that will probably end in disaster!