Amazon Prime Day is Amazon's way to reward Amazon Prime customers and to tempt new customers to sign up for the service, and 2019 will be the fifth Amazon Prime Day since it first started in 2015.
Whether you're after a new 4K TV, smart home upgrades, a new coffee machine, hair straighteners, games consoles, audio equipment or, er, some gin, Amazon Prime Day will have what you're after. The only thing you have to do is shop smart, and don't buy a load of old junk, just because it's going cheap.
What is Amazon Prime Day?
Amazon Prime Day is when Amazon offers discounts on thousands of products. The first Amazon Prime day took place in 2015 and it's been getting bigger every year, even eclipsing Black Friday in 2017.
It's already big in the US and the UK, and in 2018, Amazon Prime Day also came to Australia for the first time.
Prime Day is great opportunity to stock up on the things you need at a discount. Expect some top TV deals, laptop deals and, of course, reductions on Amazon's own products such as the Amazon Echo. In total, last year there were more than a million deals worldwide, with 50 percent more Spotlight Deals than there were in 2017.
Those discounts also extended to Whole Foods Market so you could pop along to your local store to get an additional 10 percent off hundreds of sale items, and discounts on select popular products.
Also new for 2018 was what Amazon described as "hundreds of well-known and emerging brands around the world will unbox exclusive new items, content and special-edition products available just for Prime members for a limited time."
When is Amazon Prime Day 2019?
Although no date has been officially announced we expect Amazon Prime Day 2019 to run in mid-July, probably starting on Monday 15 July and running through Tuesday 16 July.
We're basing that guess on the fact that in 2018 it ran from Monday 16 July through Tuesday 17 July and in 2017, Amazon Prime Day ran for 30 hours from Monday 19 July.
Prior to that, Amazon Prime Day was on the second Tuesday of the month, so if the 2019 30-hour Prime Day period doesn't kick off on Monday 15 July, it could begin a week before on Monday 7 July, running through Tuesday 8 July.
Who qualifies for Amazon Prime Day deals?
To take advantage of any Amazon Prime deals you will need an Amazon Prime account. Prime is Amazon's premium service which offers unlimited one-day delivery on all your orders, plus access to the Amazon Prime Instant Video service for a fee of £79 or $119 per year. Use the links below to get your free trial (and yes, you can still get the Prime Day deals as a trial customer).
The best Amazon Prime Day 2019 UK deals
Obviously, there are no Amazon Prime Day 2019 deals live yet. We'll probably start to hear about reductions on Amazon's own devices in the week leading up to Prime Day and then there will be a rush of deals for the 36 hour period that is Amazon Prime Day itself.
To give you an idea of what to expect, last year we saw heavy discounts on mobile phones, Amazon devices such as the Echo Show and Echo Dot, games consoles, 4K TVs, body grooming essentials, cookware, mattresses and much more. It's like a big Black Friday event before Black Friday.
Are Amazon Prime accounts worth it?
As well as having free next day delivery, you also get access to numerous other services including the Amazon Prime Video streaming service. You can also store unlimited numbers of photos and borrow ebooks. If you live in London or some other major cities you also get access to Amazon Prime Now – a one-hour delivery service on a bunch of essential items. You can also join Amazon Family, which means 20 per cent off nappies, if you're into that.
And of course there's the annual Amazon Prime Day with more than 100,000 deals worldwide exclusively for Prime members.
If you want to try Amazon Prime for free before you make your mind up, you can do that, too. Just cast your eyes to the next paragraph...
Can I get a free Amazon Prime account?
Yes! If you're new to Amazon Prime, you can get a one-month free trial. If you're a student you can get a whole six months free, which is almost worth going back to college for if you're not already enrolled.