The best Amazon Prime Day deals

None of the pap, all of the quality. We bring you the best deals from among the thousands on Amazon Prime

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Amazon Prime Day 2018 is now on from today Monday 16 July until midnight on Tuesday 17.

Whether you're after a new 4K TV, smart home upgrades, a new coffee machine, hair straighteners, games consoles, audio equipment or, er, some gin, it seems Amazon Prime Day will have what you're after. The only thing you have to do is shop smart, and don't buy a load of old cack, just because it's going cheap.

What is Amazon Prime Day?

Amazon Prime Day is when Amazon offers discounts on thousands of products. The first Amazon Prime day took place in 2015 and it's been getting bigger every year, even eclipsing Black Friday in 2017.

It's already big in the US and the UK, and this year, Amazon Prime Day also comes to Australia for the first time.

Prime Day is great opportunity to stock up on the things you need at a discount. Expect some top TV deals, laptop deals and, of course, reductions on Amazon's own products such as the Amazon Echo. This year, Amazon promises there will be more than a million deals worldwide, with 50 percent more Spotlight Deals.

"Prime members will enjoy the biggest deals yet on Alexa-enabled products, including Echo, Fire TV, and Fire tablets this Prime Day – and starting today, members can save $100 on the Echo Show," Amazon wrote in a statement.

Those discounts now extend to Whole Foods Market so you'll be able to pop along to your local store to get an additional 10 percent off hundreds of sale items, and  discounts on select popular products.

Also new this year, Amazon says there will be: "hundreds of well-known and emerging brands around the world will unbox exclusive new items, content and special-edition products available just for Prime members for a limited time."

When is Amazon Prime Day 2018?

Amazon Prime Day 2018 kicks off at midday on Monday 16 July and runs until midnight on Tuesday 17, but as you'll see below, there are already some tasty discounts on offer.

Who qualifies for Amazon Prime Day deals?

To take advantage of any Amazon Prime deals you will need an Amazon Prime account. Prime is Amazon's premium service which offers unlimited one-day delivery on all your orders, plus access to the Amazon Prime Instant Video service for a fee of £79 or $119 per year. Use the links below to get your free trial (and yes, you can still get the Prime Day deals as a trial customer).

The best Amazon Prime Day 2018 UK deals

Right now, these are the best Amazon Prime Day deals for the UK, starting with our favourite mobile deal, then Amazon's flagship Echo device and moving on to some pretty fly TV deals…

Sony Xperia XZ2 Compact UK SIM-Free Smartphone | £399 (was £529)

This is, simply put, the best Amazon Prime Day phone deal we've seen. That's because you can currently pick up the Sony Xperia XZ2 Compact for a - considering the flagship-level specs - quite simply ridiculous price point. If you thought the OnePlus 6 and Nokia 8 Sirocco were affordable flagships then think again, as the XZ2 is currently retailing over on Amazon for just £399. That's a massive £130 price reduction, and saving of 25% overall. Remember, this thing has the same CPU and RAM as the Samsung Galaxy S9!View Deal

Amazon Echo Show | £99.99 (was £199.99)

What a lush deal on Amazon's touchscreen-equipped smart speaker this is. For only £99.99, which is a 50% reduction over its pre-Prime Day price of £199.99, you can currently pick up the Echo Show in either black or white colourway. One of, if not the best smart speakers on the market, this deal is definitely worth your time if you are currently looking to employ Alexa. The screen makes it so much more useful than the basic Echo, and the audio performance is also way punchier.
View Deal

Amazon Echo Dot | £29.99 (was £49.99)

If you've had your eyes on Amazon's small-scale Amazon Echo then glue your peepers to this sweet deal. That's because the smart speaker can now be picked up for only £29.99, a 40% reduction over its non-discounted price. And want an Amazon Echo Dot you should, as Alexa on the cheap gives you the best of both worlds - her AI smarts but your high-fidelity loud speaker.View Deal

Best camera deals

Sony RX100 Mark IV - £499

Now this is an absolutely amazing Prime Day deal! Amazon has just knocked a substantial £500 off the RRP of this premium compact camera from Sony, both bringing its price right down to only £499, and also making it cheaper than it has ever been before. It's a fantastic camera, capable of taking stunning images, super slow motion video, and Wi-Fi so it can connect to your phone for easy upload to Instaface.View Deal

Best TV and gaming deals

• Amazon's Prime Day TV sales salon

• All the big console and video game deals at Amazon

Xbox One X, Assassin's Creed Origins, Sea of Thieves, State of Decay 2, PlayerUnknown's Battlegrounds | £429 with deal code PLAY20 (was £529)

Ok, this looks like the big one for Xbox One X. That's because this huge bundle deal just got a big fat £100 knocked off its price for Prime Day 2018. As such, instead of paying £529 for an Xbox One X as well as copies of Assassin's Creed Origins, Sea of Thieves, State of Decay 2, and PlayerUnknown's Battlegrounds, you pay just £429 instead. To put that in context, the console on its own is currently retailing for £449.99 over at GAME. To land the deal at this price point simply apply the deal code PLAY20 at checkout. Go! Go! Go!View Deal

Xbox One X with Elite Controller, PUBG, and Forza Motorsport 7 | £499.99 (was £609.28)

What a deal this is! You get the 4K Xbox One X, superb Elite Controller, as well as copies of the excellent PlayerUnknown's Battlegrounds and Forza Motorsport 7 for only £499.99. To put that in context, the Xbox One X on its own has been retailing for £449.99, so for an extra 50 notes you get going on £200 worth of extras. Pre-Prime Day this bundle set you back £609.28, so this is a large £101.30 discount.View Deal

Sony PlayStation VR Starter Pack + Move Controllers Twin Pack (PS VR) | £229.99 (was 314.97)

This top Amazon Prime Day deal sees the PlayStation VR Starter Pack bundled in with a Move Controllers Twin Pack for only £229.99. That's a saving of £84.98 over its pre-Prime Day price of £314.97, which translates as a big fat -27% cost saving. Providing you everything you need to enjoy PS VR, this bundle deal is well worth a look if you are currently trying to get into virtual reality gaming.
View Deal

Xbox One S 1TB, Vertical Stand, Extra Wireless controller, Minecraft, Forza Horizon 3, Sea of Thieves | £199.99 (was £389.99)

Now this is an absolutely stonking deal! For just £199.99 you can land this super sweet Xbox One S 1TB console bundle, which includes the system itself as well as a vertical console stand, extra wireless controller, and a copy of Minecraft, Sea of Thieves and Forza Horizon 3. That's three quality games on top of a excellent HDR-capable games machine equipped with a 4K Blu-ray drive, as well as a brace of handy accessories for £190 less than pre-Prime Day.
View Deal

8. 15 months of PlayStation Plus | £34.99 (was £69.98)

Any Prime members out there gaming on one of Sony's PlayStation 4 consoles should definitely take a look at this deal on PlayStation Plus membership, which sees 15 months going for just £34.99. Pre-Prime Day this membership subscription cost £69.98, so you're looking at a 50% saving by pulling the trigger. Plus members get a raft of benefits, from free games each month to exclusive discounts and new game prices.View Deal

LG 55SK8000PLB 55-Inch Super UHD 4K TV | Was £1,395 | Now £909 | £485.39 and 35% off

A 2018 TV from LG this boasts an IPS 4K Nano Cell Display giving wide viewing angles and "consistent pixel placement one nanometre apart, creating uniform colour volume and outstanding picture quality." The Alpha 7 Processor gives incredible vibrancy and contrast, and there's support for HLG, HDR 10, Dolby Vision and Technicolor HDR.

LG's ThinQ AI and smart platform make it easy to find the shows and movies you want, via either voice or traditional remote control. There's also support for Dolby Atmos – the TV doesn't output through its own speakers, but it can send it direct to a compatible speaker setup.View Deal

Philips 55POS9002/05 | Was £1,499.00, now £ 1,199.00 | 20% off, £300 off  

This OLED model from 2017 still looks great today – OLED panels have not notably improved this year, although there have been further strides in how images are processed. This 4K model does a great job of upscaling HD and presents 4K HDR material beautifully, although the HDR lacks the ultra-zingy brightness of some rivals. The Android smart platform is solid, with all the usual streaming and catchup services catered for. The three-side Ambilight looks suitably stunning, too.View Deal

Philips 65PUS7303/12 | Was £1,300 now £909 | 30% off, £391 off

This 4K UHD TV is LED rather than OLED but with Philips' P5 picture processing engine and Ambilight, it still looks great. Oh, and it's huge at 65 inches across. It utilises the same Android smart platform as the 55POS9002/05. Again, it does an excellent job of upscaling and smoothing out sources with lesser picture quality.View Deal

Best home ware deals

Bosch PSB 1800 LI-2 Cordless Combi Drill with 2 18v batteries | Was £99.99, now £54.99 | Save £45 or 45%

The drill is capable of screwdriving, drilling and even impact drilling through wood, metal and masonry, with dual gear settings and 20 torque levels. And there's an LED light built in, to illuminate those dark cupboards. The keyless chuck is quick and easy

The 2 lithium-Ion batteries on this are intelligently controlled, so you get the most out of them, and the 1-hour charger does what it says on the tin. The batteries can be used with all DIY and garden tools in the Bosch 18 volt system.View Deal

KitchenAid Stand Mixer with Pouring Shield, Silver | Was £549 | Now £349 | £200 and 36% off

One of the most iconic kitchen gadgets there is, and veteran of both versions of GBBO, this stand mixer is simplicity itself to use, with just a single slider smoothly accelerating it from a gentle knead to a frenzied meringue pounding. The classic whisk, dough hook and balloon attachments come as standard, plus a handy splash guard. Many, many attachments can be bought and added to it, for everything from pasta rolling to spiralising. Not so much a gadget as a way of life, then…View Deal

Circulon Premier Professional Hard Anodised Cookware Set | £98.99 was £123.76 | Save 20%  

This five piece set from Circulon's Premier range includes a 14 cm milk pan, 16 cm and 18 cm glass-lidded saucepans, 20 cm glass-lidded sauce pot and a 20 cm frying pan. 

It's on offer for £98.99, which is a decent 20% saving.

The pans are completely non-stick and dishwasher safe, and the hard anodised material heats quickly whilst spreading heat evenly. The pan's bases are steel so they can be used on induction hobs, as well as all other hob types.View Deal

This Tefal Premium Non-stick Cookware Set with Induction is down to £64.99 from £109.99

The pans feature nifty Thermospot technology which allows you to see the optimum cooking temperature for each pan. No more settling for tough meat from overcooking because you're not sure you've cooked it for long enough. 

All the pans in the set also have glass lids, and are suitable for all heat sources including induction. View Deal

Ring Video Doorbell 2 with Chime bundle | £149 (was £208)

Ring-a-ding-ding! Well, this is a bit of alright. The top-rate Ring Video Doorbell 2 is currently discounted along with its Chime accessory thanks to Amazon Prime Day down to just £149. That's a £59 price reduction, and -28% saving overall. This combo is so good as it not only allows you to see, hear and speak to anyone at your door from your Phone, tablet or PC, but also through Chime allows you to get notifications from any of your Ring devices anywhere around the home, too. Nice!View Deal

Kärcher K2 Premium Full Control Car and Home Pressure Washer

The Kärcher K2 is a quality pressure washer. We know as we reviewed the system and included it in T3's best pressure washer buying guide 2018. Well, now it's available for ridiculously discounted price point, too, with an Amazon Prime Day deal seeing its price crash down to only £89.99. That's a straight 47% price reduction over its RRP price of £169.99, which translates as an £80 saving.View Deal

Philips OneBlade - £39.99 - was £59.99 - save £20 

Philips OneBlade Face and Body trims, edges and shaves any length of hair, reducing it to very short stubble rather than total hair removal. With its unique design it‘s built to cut hair, not skin - seriously, the speed and comfort of this thing is really impressive.  You get a blade for your face, and one with a skin guard for your body. For those who want a quick, irritation-free shave, without ending up as smooth as an eel, OneBlade is great.

View Deal

Simba Luxury Memory Foam Pillow - £24.99 - was £45 - save £20.01 

If you’re looking for a pillow that is soft and supportive, you’ll love the Simba Memory Foam Pillow. It learns the curves and contours of your neck, adapting to give you a sleep that’s comfy and cushioned all night.

View Deal

ghd IV Styler The Original styler - £67.99 - RRP £109 - save £41.01  

ghd mark iv stylers have a round barrel for creating curls, flicks, waves or straight hair, ceramic heater technology to help you create a smooth and professional finish, and automatic sleep mode which safely turns the heaters off  if left unattended for 30 minutes.

View Deal

Hugo Boss Men's Catfish Bm Swim Shorts - £22.94

Just in time for summer, these stylish swim shorts feature a rich pattern and are made from lightweight polyester.

View Deal

Best mobile and audio deals

Sony Xperia XZ2 Compact UK SIM-Free Smartphone | £399 (was £529)

This is, simply put, the best Amazon Prime Day phone deal we've seen. That's because you can currently pick up the Sony Xperia XZ2 Compact for a - considering the flagship-level specs - quite simply ridiculous price point. If you thought the OnePlus 6 and Nokia 8 Sirocco were affordable flagships then think again, as the XZ2 is currently retailing over on Amazon for just £399. That's a massive £130 price reduction, and saving of 25% overall. Remember, this thing has the same CPU and RAM as the Samsung Galaxy S9!View Deal

Beats by Dr Dre Solo3 headphones | Was £249.95 | Now £149.99| £99.96 off

With up to 40 hours of battery life, and fast charging ("Fast Fuel" charging gives you 3 hours of play from just 5 minutes of charging), the Solo3 will keep you rocking it, wirelessly ( via Class 1 Bluetooth) all day. And all night. And quite some way into tomorrow, too. The buttons let you take calls, control music and activate Siri on iOS devices. The iconic cans are easily adjustable and highly comfy, and can be folded up for extra portabiliity. The weight is just 215g. The sonics are geared towards rock, dance and hip-hop sounds but Beats headphones aren't as cavernously bass-heavy as they used to be. At this price, they are a D-E-A-L.View Deal

Beats by Dre BeatsX | £69.99 | Was £129.99 | Save £60

This is actually a good example of how Beats headphones pricing works. At the rrp, we would say "Noooo! Do not consider buying these, you can get much better in-ear buds for 130 quid. However by knocking £60 off we end up with perfectly good value Bluetooth headphones with Siri compatibility and 8 hours of battery life.View Deal

Garmin Forerunner 35 | £129.99 (was £169.99)

Available in black, white, 'limelight green' and 'frost blue', the Forerunner 35 is a stripped back but versatile running watch from 'runaway' (aha ha ha) market leader Garmin. With GPS and wrist heart rate is has the features that most runners want, although don't expect it to measure your cadence or lactate threshold. Don't even know or care what they are? You're golden then.View Deal

Amazon Fire TV with Amazon Echo Dot - now £54.98 (was £89.98)
The Fire TV makes your TV smart and by pairing it with an Echo Dot, you also make it voice activated, so you can control playback on your Fire TV powered hands-free. You can also use the voice-controlled Echo Dot to play music, control your smart home devices, read the news, set alarms and reminders, and much more. You can also use it to call or message other people who have Amazon Echo devices (or the Alexa app). Expires on July 16.View Deal

Best fitness watch deals

1. Garmin Forerunner 235 | Was £299.99 now £154.99 | Save £145

A slightly older model yes, but still one that ranks high in our chart of Best running watches. As well as fast and accurate GPS to track your runs and cycles there is solidly accurate heart-rate tracking from your wrist (or you can pair a chest strap for real accuracy if you're into intensive zonal training). In addition you get more advanced metrics such as VO2 Max calculations, and less advanced ones, such as how many steps you've taken. Most importantly for a wearable, it is actually quite… wearable. Comfortable and – by fitness watch standards – stylish.View Deal

Fitbit Charge 2 | Was £209 now £79 | Save £130

Rather amazingly, this still ranks top of our Best fitness tracker list, several years after launch. Maybe that says something about the state of the fitness tracker market, because Fitbit pretty much perfected this type of band with the Charge 2, and now concentrates more on 'smartwatches'. For not a lot of money you get an excellent, social app, decent step counting and quite sophisticated sleep tracking. There is a bit of depth here, though. It has heart-rate monitoring, can tap into your phone's GPS to map runs and rides and can auto-detect certain types of exercise for you. At £79, it's a decent device.View Deal

Garmin Forerunner 35 | £129.99 (was £169.99)

Available in black, white, 'limelight green' and 'frost blue', the Forerunner 35 is a stripped back but versatile running watch from 'runaway' (aha ha ha) market leader Garmin. With GPS and wrist heart rate is has the features that most runners want, although don't expect it to measure your cadence or lactate threshold. Don't even know or care what they are? You're golden then.View Deal

Polar M430 | Was £209 now £112.99 | Save £88.06

Get a Polar watch if you want to impress more 'hardcore' runners. They aren't built to look terribly chic, but instead are rugged, reliable and track a large range of metrics to help improve your running performance – the Polar Fitness Test is legendary. The wrist heart rate tech is market leading, and there's also GPS and an accelerometer to help count reps when you're working out. It also does your basic step and sleep tracking, and there are vibrating alerts when you get messages on your Bluetooth-linked phone.View Deal

Get Discovery, Shudder, BFI and MGM on Amazon Channels FREE for 3 months
These are premium channels which you can add to your Amazon Prime Video account, so you're getting a whole load of additional great TV programming for nothing. Expires on July 17.View Deal

Get Amazon Music Unlimited for just £0.99 for 4 months
Amazon Music lets its subscribers stream 40 million songs from today's most popular (and less popular) artists. And at a bargain price of less than 25 pence a week for four months, this deal is a steal. Expires on July 17.View Deal

Get Amazon Kindle Unlimited FREE for 3 months
Enjoy over a million books on your Kindle for absolutely nothing – what a top deal to enjoy over the summer holidays. Expires on July 31.View Deal

Get 20% off Amazon Warehouse deals
Amazon Warehouse offers great deals on returned, warehouse-damaged, used and refurbished products – all backed by Amazon's satisfaction guarantee. Prime members can get 20& off select items. Hit the link above to see what's on offer! Expires on July 16.View Deal

Get up to 40% extra off at Amazon Pantry
Amazon Pantry provides you with low-priced everyday essentials and now you can get an extra 40% off selected items. Each Pantry box can hold up to 20kg or 110 litres of items. That's worth knowing because there’s a £2.99 delivery fee for the first box and then 99p for each additional box in the same order.

Get up to 60% off slow cookers

Amazon currently has a wide range of slow cookers, pressure cookers, and Crock-Pots discounted for Prime Day, with high-profile brands like Morphy Richards receiving discounts of up to 60% off. For example, the pictured Morphy Richards Accents 48702 Sear and Stew Slow Cooker, 3.5 L - Red is now only £19.98!View Deal

Early Amazon Prime Day 2018 deals available in the US

The following Amazon Prime Day 2018 deals are live for US customers right now.

Special Amazon deals for students

Are Amazon Prime accounts worth it?

As well as having free next day delivery, you also get access to numerous other services including the Amazon Prime Video streaming service. You can also store unlimited numbers of photos and borrow ebooks. If you live in London or some other major cities you also get access to Amazon Prime Now – a one-hour delivery service on a bunch of essential items. You can also join Amazon Family, which means 20 per cent off nappies, if you're into that.

And of course there's the annual Amazon Prime Day with more than 100,000 deals worldwide exclusively for Prime members.

If you want to try Amazon Prime for free before you make your mind up, you can do that, too. Just cast your eyes to the next paragraph...

Can I get a free Amazon Prime account?

Yes! If you're new to Amazon Prime, you can get a one-month free trial. If you're a student you can get a whole six months free, which is almost worth going back to college for if you're not already enrolled.

Find out more and get your free Amazon Prime trial account.