Amazon launches new dirt cheap 4K Fire TV; introduces Echo Show to the UK

In addition, new Echo Buttons allow you to play Alexa games with friends and family

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Amazon has released a new version of its Fire TV Stick that features 4K Ultra HD and HDR streaming, as well as an Alexa Voice Remote function and Dolby Atmos support.

The 4K Fire TV also comes with an all-new diamond-shaped design that is intended to easily sit behind a television panel.

According to Amazon, the new Fire TV Stick is 40 per cent more powerful than the previous model, and has been built to deliver true-to-life picture quality and sound. Speaking on the unveiling of the new Fire TV Stick, Vice President of Amazon Fire TV, Marc Whitten, said that:

“The all-new Fire TV delivers a great entertainment experience with the best picture quality, 4K Ultra HD, HDR, and an unbeatable selection of content – all at an affordable price. With Alexa, the new Fire TV makes it easier to discover great movies and TV shows, all by using your voice.”

And our hot take here at T3 Towers is that the new Fire TV Stick is indeed affordable, with a crazy low price of £69.99 making it an incredibly attractive proposition for those looking for a 4K, HDR streaming media experience.

Not only can Fire TV now deliver on the content side, with over 200,000 TV episodes and movies, as well as 10,000 apps, channels and Alexa skills available, but also now on the hardware side of things too, with 4K, HDR, Dolby Atmos, 60 fps streaming delivered thanks to its 1.5 Ghz quad-core processor, 2GB of memory, 8 GB of storage, and dual-band, extended range 802.11ac Wi-Fi.

The fact it delivers this package for a penny shy of 70 quid is amazing.

The new Fire TV will start shipping on 25 October, 2017.

Amazon Echo Show is now available in the UK

Alongside its announcement of the all-new Fire TV, Amazon has also announced that its touchscreen-equipped Echo Show is, finally, heading over to UK shores.

The Amazon Echo Show, which was first announced back in May this year, has been available in the US for months, however, from the 16th of November UK residents can also get in on the hands-free video calling action.

The cost for said action? £199.99. Pre-orders are now been taken, naturally.

Speaking on how the Echo Show lets people make the most out of Amazon's AI assistant Alexa, Jorrit Van der Meulen, Vice President of Amazon Devices, said that:

“In just the last year, Alexa has learned thousands of new skills in the UK and she keeps getting smarter every day. And, with Echo Show, now she can show you things. Echo Show brings you video flash briefings, calling and messaging, music lyrics, smart home cameras, photos, weather, and more—just ask.”

We're still not really sold with the Show to be honest here at T3 Towers as a mainstream, Echo/Dot-level product, however, there is no-doubting its video functionality with be a USP for certain demographics, so having the extra choice in the range can't hurt. Plus, the fact that app to app video calling has been confirmed for the UK and is launching imminently makes it more of a sell too.

As to which, if you're mad keen on the Show, then you can pick up two for £299.99 at the moment, a saving of £100.

Echo Buttons are here, and they want you to play with Alexa

Amazon also has announced a new member to its Echo family of products: Echo Buttons.

Echo Buttons are spherical illuminated buttons that are designed to allow physical interaction with other Echo devices, notably when a party game is being played by a group of people with Alexa. These buttons fall under Amazon's new Alexa Gadgets initiative, with compatible products powered by the new Alexa Gadgets SDK and Gadgets Skill API.

Speaking on the launch of Echo Buttons, Amazon said that:

"Echo Buttons deliver a new way for customers to play games with friends and family. Each Echo Button illuminates and can be pressed to trigger a variety of multiplayer and interactive game experiences."

Echo Buttons come in packs of two and will launch later in the upcoming holiday season for $20 (we're guessing £20 in the UK).