iPhone 13's battery life is more important than price or design, say buyers

And only a quarter of people want Apple to return a charger to the iPhone 13 box

iPhone 12 Pro in blue finish, with the rear panel and camera visible, against a yellow background
(Image credit: Future)

With the iPhone 13 set to be unveiled at next week's Apple Event, we'll finally find out whether Apple's new phone can possibly deliver what everyone wants to see. What does everyone want to see? Well, Uswitch.com actually asked people, and the results surprised me in many cases (though very much not in other cases).

The feature that the most people requested was "Improved battery life", with 35% of respondents requesting that. I'm surprised that wasn't more, to be honest – who doesn't want more battery life from phones even if you don't technically need? Can't have too much of it, I say.

Next on the list was "A charger in the box" with 27%. While this might be third on the list of most-wanted features, I think it's notable that 73% of people didn't feel the need to highlight as something they want, meaning that Apple probably feels pretty safe in its decision to drop it in the first place.

Then we have "Better screen resolution" with 21% (it's 460ppi, people! It's fine!) and "An edition with 1TB storage" with 17% (I am struggling to believe that 17% of iPhone 13 buyers will choose a 1TB version, but okay).

Matthew Bolton

Matt is T3's former AV and Smart Home Editor (UK), master of all things audiovisual, overseeing our TV, speakers and headphones coverage. He also covered smart home products and large appliances, as well as our toys and games articles. He's can explain both what Dolby Vision IQ is and why the Lego you're building doesn't fit together the way the instructions say, so is truly invaluable. Matt has worked for tech publications for over 10 years, in print and online, including running T3's print magazine and launching its most recent redesign. He's also contributed to a huge number of tech and gaming titles over the years. Say hello if you see him roaming the halls at CES, IFA or Toy Fair. Matt now works for our sister title TechRadar.