Iwata regrets lack of Wii third party support

Nintendo head laments marketing of device

Fresh tie-ups to come with both 3DS and Wii 2.

Despite the Wii’s rampant success in the games console market, Nintendo President Satoru Iwata has admitted regrets in the way it was marketed.

Speaking to Japanese investors yesterday, Iwata stated that Nintendo needed to share the burden of responsibility when selling its upcoming products.

"I now regret that we didn't tie up with someone outside the company to market the Wii. If we had done that, the fate of the Wii might have been different," said Iwata.

"Now I am aware that we should not rely too much on ourselves. You will see what I mean by this when we market the 3DS and the Wii in the future."

Iwata’s admission follows on from news yesterday that Nintendo has sold 86.01 million Wii units since its launch in 2006.

The company has confirmed it will showcase a successor to the Wii at E3 in June having suffered a 66 per cent drop in net income for the year ending March 31 2011.

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Source: Reuters