Facebook more popular than porn with UK internet users

Social outlets surpass entertainment atop UK internet usage charts

Social networking sites are now the most popular destination for the UK’s web users beating pornography websites and all other entertainment outlets, new figures have revealed.

The stats, from Experian Hitwise, have shown that during January social networking websites received more than 2.4 billion hits from UK users, totalling up to 12.46 per cent, almost one eighth of all UK web visits.

Whilst visits to entertainment websites such as the BBC’s iPlayer dropped over the same period to 12.18 per cent of all UK traffic, visits to social outlets such as Facebook and Twitter continued to rise with the average social site visit being dragged out to 22 minutes.

Unsurprisingly Facebook was the most popular destination for the UK’s social hungry web users accounting for around 56 per cent of all social networking traffic. The new figures come just weeks after Facebook officially announced that more than 30 million UK residents, half of the country’s population, is signed up to the Zuckerberg-founded web sensation.

Do social networking websites dominate your web use or are you still an avid entertainment pursuer? Let us know via the T3 Twitter and Facebook feeds.

Via:TechWatch

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