Having boasted a 94.3 per cent share of the tablet market at the close of the first quarter of 2011, Apple has since seen fierce rival Google make waves in the tablet market reducing the Cupertino firms share drop to 61.3 per cent, figures from Strategy Analytics have claimed.
Starting the second quarter with just a 2.9 per cent share of the tablet market tablets from HTC, Motorola and Samsung have helped the Google OS find its footing in the tablet market to end the three month period with a 30.1 per cent share.
Whilst Apple is expected to follow tradition and unveil its third-generation iPad in April or May next year Google’s tablet offering looks set to be boosted in October with the expected arrival of the mooted Android powered Amazon tablet as the retailer looks to build on the success of the Kindle.
"If Amazon decides to enter the Android tablet category later this year, that will bring fresh excitement and buzz to the Android community, but Amazon will need to deliver a truly standout offering if it really wants to make headway against the popular iPad," Neil Mawston, director at Strategy Analytics said.
Other surprises in the tablet quarterly market share figures revealed tablets running Microsoft’s Windows 7 OS are more popular than the QNX running BlackBerry PlayBook.
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