Amazon Prime Deals Day 2017: what's it all about?

Prime Day will be back later this year

Amazon will surely be re-running its Amazon Prime Deals day this year. 

We're no stranger to offering you the best tech deals here on and we'll be bringing you the very best Prime deals throughout the day - whenever that is. New deals start as often as every five minutes.

You will need an Amazon Prime account to take advantage of the deals, though. Prime is Amazon's premium service which offers unlimited one-day deliver on all your orders, plus access to the Amazon Prime Instant Video service for a fee of £79 per year.

What are likely to be the best Amazon Prime deals 2017?

Amazon devices: as you might have guessed, many of the best deals are on Amazon's own products including Kindles, Fire tablets and TV sticks. See all Amazon device deals here

What's new on Amazon Prime Day

  • Deals are Everywhere – Prime members can shop deals on all devices, across all categories, in all Prime countries.
  • Toys All Day – Prime members in the UK will find toy deals nearly all day on Prime Day.
  • Watch-A-Deal – Readily track and shop any deal while at home or on-the-go with the Amazon App.
  • Sort by Category – Newly-enhanced deal shopping is designed to help customers swiftly sort deals by category.
  • More Sellers – Twice as many small business sellers around the world are participating in Prime Day this year.
  • More to Watch – Prime members will find unbelievable deals on some of today's top rated TV series and popular blockbuster films to rent or purchase and instantly stream on Amazon Video.
  • Tips – Find helpful advice on how to shop on Prime Day at

Is it worth having an Amazon Prime account?

As well as having free next day delivery, you also get access to numerous other services including the Amazon Prime Instant Video streaming service. You can also store unlimited numbers of photos and borrow ebooks. If you live in London or some other major cities you also get access to Amazon Prime Now - a one-hour delivery service on a bunch of esential items. You can also join Amazon Family, which means 20 per cent of nappies if you're into that.

According to Amazon, Prime Day will be the biggest Amazon event ever, with more than 100,000 deals worldwide exclusively for Prime members. Last year Amazon claimed that Prime Day would hve more deals than Black Friday and Cyber Monday, the November and December days when pre-Christmas sales peak. It turned out to be a bit of a red herring but Amazon was stung by the criticism and there will be some cracking offers this time around.