The Amazon US Black Friday sale 2021 is live: the best deals to shop now

From midnight through Friday, Amazon is running its 48-hour Black Friday sale

Amazon Black Friday sale 2021
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(Image credit: Pexels)

The Amazon Black Friday sale is officially live!  Now that we’re one day away from the Black Friday deals, Amazon has set their sale live, giving you a full 48 hours to shop the best deals on offer this Black Friday. This sale is storewide, so you can save hundreds of dollars on everything from electronics to fashion, toys to appliances. 

But that’s not all! Amazon is giving you the chance to save even more money on promotions and offers on Amazon's own-brand products. This includes deals on Kindle, Audible, Prime and more – see below.

The Black Friday sales are one of the craziest times of the year. If you’re feeling a bit overwhelmed, we’ve got you. Below, we’ve highlighted the top 10 deals from the Amazon Black Friday sale 2021. Happy shopping!

The best deals in the Amazon Black Friday sale 

Ring Video Doorbell: was $99.99, now $79.99 at Amazon

Ring Video Doorbell: was $99.99, now $79.99 at Amazon
We’re starting off strong with an Amazon own brand deal on the Ring Video Doorbell. This HD video doorbell allows you to see, hear and speak to whoever’s at the door from your phone or tablet. You can pair with select Alexa-enabled devices and receive instant notifications when motion is detected.

Garmin Fenix 6 Pro: was $699.99, now £499 at Amazon

Garmin Fenix 6 Pro: was $699.99, now £499 at Amazon
The Garmin Fenix 6 Pro has a stylish, sporty and clear display, designed to help you monitor your exercise and fitness levels. It comes with a heart rate measurer, Pulse Ox oxygen activation and navigation, so you can track your movement. With up to 14 days of battery life, the Garmin Fenix 6 also allows you to make contactless payments.

JBL Live Free NC+ Tws True Wireless Bluetooth Earbuds: was $149.95, now $74.95 at Amazon

JBL Live Free NC+ Tws True Wireless Bluetooth Earbuds: was $149.95, now $74.95 at Amazon
Looking for a new set of earphones? The JBL Live Free NC+ earbuds have active noise canceling, a built-in microphone and 21 hours of wireless playing time. They come with a pocket-sized charging case and its hands-free technology means you can adjust volume and take calls.

Canon EOS M200 Mirrorless Compact Camera: was $549, now $449 at Amazon

Canon EOS M200 Mirrorless Compact Camera: was $549, now $449 at Amazon
Cameras are always tricky when it comes to discounts, but this exclusive deal from Amazon is a good one! The Canon EOS Camera takes your photos and videos to the next level. If you’re new to photography, this camera has a guided user interface and a creative assist mode that helps you take the best quality pictures. 

Shark IZ682H Vertex Pro Cordless Stick Vacuum: was

Shark IZ682H Vertex Pro Cordless Stick Vacuum: was £499.99, now £319.99 at Amazon
From bestselling vacuum cleaner experts, Shark, the Vertex Pro has 120 minutes of runtime and a self-cleaning brush roll. It easily glides across different floor types and bends to get to those hard-to-reach areas. It features a removable hand vac and has an IQ display that shows the current power, battery status and surface type.

Nespresso Creatista Plus by Breville: was $599.95, now $487.46 at Amazon

Nespresso Creatista Plus by Breville: was $599.95, now $487.46 at Amazon
Save $112.49 (19%) on the Nespresso Creatista Plus by Breville. Finished in brushed stainless steel, this single-serve coffee and espresso machine includes a milk frother and jug to create your perfect latte. 


Philips Essential Air Fryer XL: was $199.95, now $149.95 at Amazon

Philips Essential Air Fryer XL: was $199.95, now $149.95 at Amazon
Air fryers are the latest kitchen essential that has taken the world by storm. You either have one or you want one! If you’re the latter, the Philips Essential Air Fryer XL is 25% off in the Amazon Black Friday sale. This air fryer has fast-circulating and superheated air that makes delicious crispy food with little to no added oil.

Nostalgia retro mini refrigerator: was $49.99, now $35.99 at Amazon

Nostalgia retro mini refrigerator: was $49.99, now $35.99 at Amazon
Save $14 (28%) on this 6-can mini-fridge. Perfect for storing your lunch or liquid supplies by your desk. This 50s style unit can chill down to 45 degrees, or heat up to 130 degrees – if you're wanting to keep your food or drink warm. It also features AC/DC power cords for those camping trips. 

Kärcher K 4 electric pressure washer: was $249.99, now $179.45 at Amazon

Kärcher K 4 electric pressure washer: was $249.99, now $179.45 at Amazon
The Kärcher K 4 electric pressure washer helps you tackle any cleaning task you might have, both indoors and outdoors. It features 1900PSI, 1.5GPM pressure and a 25-foot hose. 

LEGO Harry Potter Advent Calendar: was $39.99, now $31.99 at Amazon

LEGO Harry Potter Advent Calendar: was $39.99, now $31.99 at Amazon
Count down to Christmas with this LEGO Harry Potter Advent calendar. Behind the 24 doors are a range of Harry Potter LEGO items, including six mini-figures. Harry, Ron, Hermione, Draco and Dudley are all there, as well as buildable models from the Potter universe. Right now you can save 20% ($8) on the list price too. 

Extra promotions from Amazon's Black Friday sale 

In addition to their individual product deals, Amazon is also offering extra discounts on their own products and brands. There are special offers on membership for Audible, Kindle and more, plus Alexa-enabled devices have also been discounted. For the best promotions in the Amazon Black Friday sale, keep reading.

Audible: 3 months of Audible Premium Plus for $5.95 a month

Audible: 3 months of Audible Premium Plus for $5.95 a month
For the latest and greatest audiobooks, Audible is offering 3 months of its Premium Plus membership for just $5.95 a month (normally $14.95). This gets you one title from the premium selection each month to keep and access to thousands of podcasts, audiobooks and originals. This offer is valid until 30th November so be quick!

Amazon Prime: try free for 30 days

Amazon Prime: try free for 30 days
Right now you can sign up to Amazon Prime for 30 days for free, letting you take advantage of the early access to Black Friday deals, the free delivery options and all the streaming options. 

Kindle Unlimited: get 4 months of Kindle Unlimited for $4.99

Kindle Unlimited: get 4 months of Kindle Unlimited for $4.99
Kindle Unlimited has been discounted, so you get 4 months of Kindle Unlimited for just $4.99 a month (usually $39.96). This is for new Kindle Unlimited subscribers only and unlocks millions of books, audiobooks and magazine subscriptions.

Amazon has also provided us with a sneak peak of the deals to expect over the next 48 hours...

  • Home: Save up to 35% on kitchenware by Tefal, Le Creuset, and more.
  • Kitchen: Save up to 40% on vacuum and carpet cleaners from Shark, Bissel, and Vax, 30% on coffee machines from De'Longhi and Sage, with savings on air fryers from Instant Pot, Tefal, and Tower and further savings on a range of small domestic appliances.
  • Beauty: Save up to 30% on beauty giftsets for her by Dove, L’Oreal Paris, and more.
  • Personal Care Appliances: Save up to 30% on electric toothbrushes, up to 30% on male styling and hair care appliances, and up to 25% on medical and massage devices.
  • Major Appliances: Save up to 30% on small and major appliances from brands including Russell Hobbs, Midea, Sharp, and more.
  • Sports: Save up to 30% off sports and outdoors equipment, apparel and tech from Fitbit, Under Armour, Reebok, and more.
  • Home Entertainment: Save up to 25% on TVs, projectors, streaming devices and soundbars from brands including Samsung, LG, Sony, and more.
  • Toys: Save up to 30% on toys and games including Hasbro Games, Barbie, Marvel, Melissa & Doug, and more.
  • Furniture: Save up to 30% on mattresses, toppers and protectors by Silentnight, Dormeo, Summerby, and more.
  • Media: Save up to 40% on video games, accessories, and consoles from brands including Nintendo, Playstation, Xbox, Square Enix, Ubisoft, Electronic Arts, and more. Save up to 25% on Blu-ray, 4k and DVD boxsets, drama and action titles, and more.
  • Home Improvement: Save up to 30% on home improvement from Bosch, Karcher, Tado, and more.
  • Health & Personal Care: Save up to 25% on household and laundry products including Dettol, Finish, Fairy, and more. Save up to 25% on vitamins, diet and sports nutrition including Optimum Nutrition, Vitabiotics, and more.
  • Consumer Electronics: Save up to 40% on smartphones and wearables from brands including Samsung, Xiaomi, Garmin, and more. Save up to 25% on laptops, tablets and monitors from brands including Samsung, Dell, HP, and more. Save up to 40% on true wireless headphones and speakers from Sony, Jabra, Bose, and more. Save up to 25% on cameras, lenses and accessories from Sony, Canon, Panasonic, and more.

You can browse everything in Amazon's Black Friday sale at amazon.com/blackfriday.