Amazon Prime Day 2021 recap, and will there be a second Prime Day this year?

Amazon Prime Day 2021 is a wrap! Here's how it went down

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(Image credit: Future)

Amazon Prime Day 2021 has come and gone once, leaving us with a bevvy of unbeatable deals and discounts we can't wait to see again. Calling it a success is an understatement this year. Surprising considering last year's Prime Day delay on top of the pandemic.

Those didn't seem to waver Amazon in the slightest. Prime Day 2021 offered one of the largest selections of deals ever, boasting over 2 million individual deals and offers for Prime members. That's a lot of savings to go through! So just what exactly was everyone buying this year?

Heads up! Walmart's Prime Day 2021 sale is still going on and offers comparable discounts to those seen during Amazon's sale. If you missed out this year, check out Walmart's Deals for Days sale for a second chance!

Of all the deals available over Prime Day 2021, some of the biggest discounts were unsurprisingly on Amazon's own devices. While the top selling product this year was the Fire TV Stick 4K, some other popular deals included price drops on Echo devices, Halo bands, Luna controllers, Fire TVs, Fire tablets, Kindles, Eero Wi-Fi spots, Blink security cameras and Ring doorbell cameras.

However, as expected PS5 and Xbox Series X games saw a huge surge this year thanks to some pretty tasty discounts. The latest generation of consoles unfortunately have had a bit of a gaming drought, but Prime Day gaming deals on some of the latest titles made it a bit easier to jump into something new.

Some helpful insight provided by Numerator shows just how Prime Day 2021 performed in comparison to 2020.

2021's best Prime Day deals

Prime Day 20201's best deals were a big mix of Amazon devices, PS5 and Xbox games, fitness equipment and smart tech. The deals below performed well above the rest, offering some of the lowest prices we've ever seen. While most of these are no longer at their Prime Day price, many are still on sale with decent savings. You may not receive Prime Day savings, but that's what Monday and Tuesday were for!

Will there be a second Prime Day in 2021?

If there is second Prime Day in 2021, we'd expect it to take place in mid-October, so that it has a bit of distance from the Black Friday sales, which are likely to kick off up to a month ahead of Black Friday itself, which falls on Friday 26 November this year. Tuesday 12 and Wednesday 13 October would align to last year's delayed Prime Day, should Amazon wish to continue with the precedent it set in 2020, and following that second Prime Day sale event (if it happens) I'd expect to see early Black Friday sale deals start to drop from the beginning of November.

Prime Day 2021 Prime member rewards

This year, Amazon had a few extra incentives and rewards for Prime members including extra cash back rewards on select Prime Card purchases, increased discounts on select products and more.

For Prime Card holders, there were a few different offers to take advantage of during Prime Day 2021:

  • 10% back on select LG and Sony 4K TVs
  • 10% back on select Small Business brands
  • 6% back on Amazon.com purchases
  • 6% back on Whole Foods Market purchases

Each year it seems Amazon changes these rewards up, so while we can expect to see something similar during Prime Day 2022 it's hard to predict what they'll be. Prime Card holders got a bit more love this, as 10% cash back is a pretty large sum of money to get returns on. 

Prime Day free product giveaway

Prime members who spent their time on Instagram were able to win free daily prizes including Canon digital cameras, movie projectors, Amazon gift cards and more.

Each day, Amazon had a different prize available which required no purchases for a chance to win. The Amazon Photos Giveaway landing page listed all the prizes available, and there were some pretty tantalizing wins.

Note that the giveaway is officially over and Amazon is no longer taking entries. Expect a very similar contest next year though through some form of social media.

Giving back on Amazon Prime Day

During Prime Day 2021, Amazon’s charity initiative AmazonSmile offered Prime members the opportunity to double their donation rate (1% instead of 0.5%) to the charity of their choice throughout the entire 48-hour event.

For Prime members who activated AmazonSmile via app, there was even more to gain for charities. AmazonSmile also donated 5% of the net purchase price (10X the regular rate) on the first qualifying AmazonSmile purchase on Prime Day. This special rate was for every Prime member who activated AmazonSmile in their Amazon App from 2nd June through the end of Prime Day 2021 on 22nd June.

What to expect of Amazon Prime Day 2022

Since Amazon offers fairly similar deals and offers each year, guesstimating just what deals we'll see isn't quite as difficult as many may think. Below are the deals Amazon announced ahead of Prime Day 2021. While many are no longer available, they can give us a pretty good idea of what we can expect to see on sale come Prime Day 2022.

Amazon Devices: Ring Video Doorbells starting at $44.99 with discounts on battery packs as well as eero mesh routers.

Fashion: Save up to 20% on Calvin Klein and Tommy Hilfiger apparel, and find additional savings on men’s and women’s active wear from Amazon brands.

Health & Wellness: Save 20% on healthcare products from Amazon Basic Care along with wellness and personal care products from other Amazon brands, including Solimo, Revly, and Amazon Elements. Save on 23andMe Personal Genetic Service DNA Test Kits.

Pets: Save on Friends Forever Orthopedic Dog Beds and 20% on pet supplies from Solimo.

Toys: Save on select Green Toys, Calico Critters, and Thames & Kosmos products.

Electronics: Save 72% on the Norton 360 Deluxe and get a $10 Amazon Gift Card; up to 50% on select Xbox and Ubisoft titles, up to 30% off Amazon Basics

Kitchen: Save on Ninja blenders and coffee makers as well as the Anova Culinary Sous Vide Precision Cooker Pro.

Home: Save on select vacuums, air purifiers, irons, steamers, and fans, as well as dehumidifiers from iRobot, Bissell, Toshiba, Levoit, Black & Decker, and more.

Household Essentials: Save 20% on household essentials from Amazon brands, including Solimo and Presto!

Home Improvement: Save on select Moen kitchen and bathroom fixtures, Makita tools, and Kasa smart light switches, as well as CRAFTSMAN 20V lithium ion and Duracell batteries. 

Grocery: Save up to 30% on candy and gum, and 20% on snacks and grocery products from Amazon brands, including Happy Belly and Amazon Fresh.

Sports & Outdoors: Buy one, get one 20% off World Famous Sports camping equipment.

Amazon Launchpad: Save up to 50% on the Kids Against Maturity Combo Pack and $80 on the Tertill Weeding Robot Bundle.

Panera Bread: Panera is fueling Prime Day shoppers with a sweet (and savory) deal. Prime members who sign up for MyPanera rewards will get a $3 shopping credit and 40% off their Panera online order on Prime Day.

What is Amazon Prime Day?

Amazon Prime Day is the second largest sales day of the year (next to Black Friday), and is a two day sale that offers one of the largest selections of discounted products and deals all year. While Prime Day has become somewhat of a "Black Friday" type savings event, it's a sale that tends to focus more around Prime Day devices, smart tech and Amazon brands.

There are, however, supposed to be over 2 million individual products going on sale this Prime Day. So while the focus of what you'll see when browsing Prime Day deals is turned squarely on Amazon's line of products, just about everything you can think of gets a discount during the two day event. 

When is Amazon Prime Day 2022?

Amazon held its Prime Day 2021 sale on Monday, June 21 and Tuesday, June 22, and will officially kick off at 12:00 AM PT / 2:00 AM CT / 3:00 AM ET). This is actually a full month earlier than the usual time frame. While Prime Day usually goes for a July timeframe, this year Amazon went a bit earlier due to the delay last year. It's a safe bet that we can expect Prime Day to return to July next year, but who knows at this point!

While it was initially suggested that Prime Day would return to a July timeframe, a comment from the CFO during a quarterly earnings report this year lead many to believe it would be held earlier. That turned out to be very right, with Prime Day 2021 being bumped up a full month ahead of schedule.

Amazon has also been toying with the idea of adding an additional sale day later in the year, similar to Amazon Prime Day, yet held around the time of Black Friday. Two Amazon Prime Day sales in a single year? They just may be the ones crazy enough to do it!

Is Prime free on Prime Day?

If you have not had an Amazon Prime account before then, yes, you can get a free Prime trial for Prime Day (or for any other day). Amazon offers all customers a free 30-day trial of Prime, while students get a massively generous six-month free Prime trial. You can cancel at any time during the trial and you won't be charged a thing.

If you decide to pay for Prime once your trial ends, that'll cost you $119 a year. Student Prime accounts cost just $6.49 a month.

If you live in a household where someone else has a Prime account then you can form an Amazon Household and share some of their Prime benefits at no cost to yourself – including unlimited one-day delivery plus same-day delivery in eligible areas, and access to those all-important Prime Day deals. It also provided a 30-minute early access to Lightning Deals with Prime Early Access.

Here's how to get your free Prime account and how to set up an Amazon Household.

Is Amazon Prime Day happening in Canada and India?

Prime Day will not take place in June in Canada or India due to the current Covid-19 situation. Amazon confirmed to CNBC that it is pausing the event in both countries. It did not provide a rescheduled date. In the same report, CNBC says that Amazon confirmed that Prime Day will continue on schedule in the UK, US, the United Arab Emirates, Turkey, Spain, Singapore, Saudi Arabia, Portugal, Netherlands, Mexico, Luxembourg, Japan, Italy, Germany, France, China, Brazil, Belgium, Austria and Australia.

How to find the best Prime Day deals

Shopping Amazon Prime Day can be an exhausting and overwhelming experience if you aren't prepared for what's ahead. While Prime Day is some of the most fun deal hunters will have all year, it can easily go bad if you aren't sure what of to look for – or how to look for it. Here are some helpful suggestions to shopping Amazon Prime Day and tips on how to save the most money this year.

Don't just shop at Amazon: This may be a weird one to hear, considering this is Amazon Prime Day we're talking about, but hear us out. Since Prime Day has gotten so dang popular over the years, many retailers out there are trying to get in on the action by running their own Prime Day-like sales alongside Amazon. If you've got a favorite store you like to shop at, don't be afraid to shop there as well. You'll be surprised what kind of discounts you can find.

Trust your gut on reviews: Here's the thing with Amazon's review system, it's not very good at filtering out useless and unhelpful feedback. If you head to almost any major product released in the past year, you'll see one star reviews with one sentence clearly expressing dissatisfaction and nothing else. You may even find "fake reviews" to help deter you from a good product or even steer you towards buying a bad product. If it's something you truly want and it's on sale, reviews may help but at the end of the day it's your money!

Compare prices: This applies to everything. Clothing, electronics, you name it. If it's on sale during Prime Day, chances are every seller who has it is dropping their prices. What you may not know, however, is that it may be cheaper in some cases to check out alternative sellers. Don't be afraid to click that "see other buying options" button from time to time.

Are Prime Day deals worth it?

The question of "Are Prime Day deals worth it?" gets asked quite a lot around this time, and quite frankly there's a yes and a no answer to this one. Depending on what exactly you're hoping to buy, Prime Day could be the perfect chance to get the best discount while it may be more beneficial to wait until Father's Day sales, Labor Day sales or even Black Friday / Cyber Monday sales.

That said, Prime Day deals are definitely worth if when it comes to electronics, smart tech and of course Prime services. Most Prime services, including Prime Video and Amazon Music Unlimited  get some pretty sweet offers for newcomers and Prime members alike.