The Apple TV 4K is still one of, if not the best streaming devices available to buy today. However, it's very rare to find it discounted – even on Black Friday.
Apple has included it in its own sales event, where you get a free £20 gift card with a purchase, but it's not quite the same. You still have to use that money on Apple's own store.
However, I've been hunting streaming deals this Black Friday (as I often do) and have actually found some great deals off piste, so to speak. A couple of alternative UK retailers have the Apple TV 4K 64GB and 128GB models available for less, just not on their main BF event pages.
So these are the Apple TV 4K deals I recommend.
Why consider the Apple TV 4K as your next streaming box?
The Apple TV 4K is the best streaming device we've tested at T3 in the last few years and is my choice if you're looking for the best picture and sound quality.
It also has every streaming service you could want (and a few more besides) plus the ability to play Apple Arcade games directly on your television – even picking up save games from your iPhone, iPad or Mac.
The box supports 4K Ultra HD video, HDR and Dolby Vision, plus up to Dolby Atmos audio. And thanks to HomeKit, it is smart home-friendly too. A recent update has even added FaceTime video calling support and you can use your iPhone as the camera.
In short, this is a premium streaming device, and although there are cheaper alternatives out there, few are as worthy of plugging into a top-notch, big screen TV.
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