In a groundbreaking move that combines fitness with family and friendship drama, Strava, the leading digital community for active people with more than 125 million athletes, has just launched its Family Plan.
No, it's not a group therapy session for your dysfunctional family; it’s a shared annual subscription that lets you and your three closest (or least annoying) friends, family members, or workout buddies stay motivated together while saving some serious cash.
Announced at Camp Strava 2024, the company's annual event that’s likely less about s’mores and more about sore muscles, alongside the much-requested Dark Mode, the Family Plan promises to bring people closer—digitally and in real life.
All you need is to ensure everyone lives in the same country and isn't already subscribing to Strava.
According to Strava’s research, over half of their athletes are motivated by seeing their friends and family work out. It seems nothing says "I love you" like a little friendly competition.
And with 77% of users feeling more connected when they see their friends' activities, the Family Plan is set to leverage this digital bond to help you train, compete, and explore together.
“The magic of Strava lies in the motivation found in our global community," said Zipporah Allen, Strava’s chief business officer. "The new Family Plan makes it even easier to make a fitness commitment together. It's about more than just setting shared goals; it's about embracing shared passions and celebrating collective progress."
Upgrade to smarter living
Get the latest news, reviews, deals and buying guides on gorgeous tech, home and active products straight to your inbox.
What exactly does this magical plan include? Each member unlocks full access to a suite of powerful features:
- Goals: Set weekly goals to chase progress, have fun, and keep each other accountable (or just to one-up each other).
- Workout Insights: Easily digestible analysis of activity data for training and chasing progress (because nothing says love like a well-constructed data chart).
- Group Challenges: Unlimited access to Group Challenges to strive for shared goals and bragging rights.
- Routes: Create, discover, and share routes, making it easier to plan trips and group adventures that’ll have you questioning who thought that 10-mile hike was a good idea.
Available in 32 countries, the Family Plan offers up to 50% savings on average compared to individual annual subscriptions when shared among four people. Cost will vary by country, but you can check out the specifics at Strava.
Matt Kollat is a journalist and content creator who works for T3.com and its magazine counterpart as an Active Editor. His areas of expertise include wearables, drones, fitness equipment, nutrition and outdoor gear. He joined T3 in 2019. His byline appears in several publications, including Techradar and Fit&Well, and more. Matt also collaborated with other content creators (e.g. Garage Gym Reviews) and judged many awards, such as the European Specialist Sports Nutrition Alliance's ESSNawards. When he isn't working out, running or cycling, you'll find him roaming the countryside and trying out new podcasting and content creation equipment.
-
Pilates teacher shares a 10-minute bodyweight workout that will improve full-body strength and boost energy
Move your body, feel better
By Bryony Firth-Bernard Published
-
Samsung Galaxy S25 Ultra dummy unit proves it's what's inside that really counts
It looks like the Galaxy S25 Ultra isn’t going to change all that much – or is it?
By Chris Hall Published
-
Apple Watch Series 10: everything you need to know about Apple’s sleekest, brightest, and most feature-packed wearable yet
The new wearable has a larger display than the Ultra
By Matt Kollat Published
-
GoPro launches affordable Hero action camera with 4K resolution, 100-minute runtime and HyperSmooth stabilisation
The Hero is the perfect companion to help you live out loud
By Matt Kollat Published
-
Aerial hotshots: HoverAir’s X1 PRO and PROMAX drones can lift your filmmaking to new altitudes
Introducing the world's first 8k@30fps drone
By Matt Kollat Published
-
Creepin' in style: Beats and Minecraft team up for a pixeled partnership
Hear the blocks rock with the new Minecraft-themed Solo 4 headphones from Beats
By Matt Kollat Published
-
Ultrahuman outpaces Samsung by adding AFib detection feature to its smart ring
The brand also launches PowerPlugs Store and opens up raw data streams for developers to create better apps
By Matt Kollat Published
-
Galaxy Watch Ultra is Samsung's toughest wearable yet, packed with sports features
The South Korean tech giant's latest wearable is a real beast
By Matt Kollat Published
-
Samsung Galaxy Ring launches with unmatched features, long battery life and no subscription fees
Samsung's new smart ring makes smartwatches jealous
By Matt Kollat Published
-
Insta360 Flow Pro gimbal turns your smartphone into a cinematic powerhouse
Insta360 Flow Pro makes your smartphone look good, and you look like a pro. Or at least, less like an amateur.
By Matt Kollat Published