Sony's best small OLED TV is suddenly much more affordable

Sony's 42-inch OLED was ludicrously expensive, but now the price is right

Sony A90K sitting on table, showing pictures of adorable kittens
(Image credit: Future)

There aren't many 42-inch OLEDs in our best TVs round-up because until very recently such small panels were prohibitively expensive to make – and that was reflected in their price. When we reviewed the 42-inch Sony A90K, we found it hard to look beyond the price tag: a whopping £1,699 for UK buyers.

That was in September, but now the price of that TV has fallen dramatically. It's now available from multiple retailers for under £1,200, bringing it much closer to the LG C2 (currently £1,099).

As we said in our Sony A90K vs LG C2 comparison, "both of these TV ranges are excellent in different ways, and both offer specific features that will endear them to different buyers."

Why this smaller Sony is well worth considering

Without the original price tag, the Sony is a fantastic television. Two of its HDMIs are HDMI 2.1 with 48Gbps,  4K@120HzVRR and ALLM. One is eARC-enabled for your AV receiver or soundbar. Inside there's the same Cognitive Processor XR as the top of the range QD-OLED A95K, and the TV also has Sony's Acoustic Surface Audio+ technology.

In our review we said that the colour balance was "getting on for exquisite", motion control was "equally accomplished and equally persuasive" and skin tones were handled brilliantly. The only less than brilliant thing is the OLED panel, which can't quite match the brightness of larger models.

At £1,699 the Sony was overpriced, but at closer to £1,200 it's a real rival to LG's equally excellent LG C2. So if you've been hankering for a smaller OLED but have been horrified by the price tag, it might be time to take another look.

Carrie Marshall

Writer, musician and broadcaster Carrie Marshall has been covering technology since 1998 and is particularly interested in how tech can help us live our best lives. Her CV is a who’s who of magazines, newspapers, websites and radio programmes ranging from T3, Techradar and MacFormat to the BBC, Sunday Post and People’s Friend. Carrie has written thirteen books, ghost-wrote two more and co-wrote another seven books and a Radio 2 documentary series. When she’s not scribbling, she’s the singer in Glaswegian rock band HAVR (havrmusic.com (opens in new tab)).