Being more sustainable is hot in sports manufacturer circles, and I'm glad it is. There is a long way to go until we can achieve truly sustainable processes at a large scale, but most brands are doing their bits to get there – one step at a time. Nike's latest innovation, the Nike Forward, is a result of over five years of research and development and is said to be the company's most significant apparel innovation since Dri-Fit.
As Nike explains, moving away from traditional knit and woven processes, Nike Forward revolutionises apparel creation by 'hacking' punch-needle machines to make premium, sustainability-minded products. The new Forward process of material fabrication reduces the steps it takes to create new fabrics by turning fibre directly into textiles through needle-punch. Fewer steps mean less energy consumption, contributing to an average of 75% reduction in the carbon footprint for this first-generation material compared to traditional knit fleece.
Nike Forward material also has a lighter density than traditional knit fleece, which, according to Nike, is crucial to reaching 75% carbon reduction. The finished product is comprised of 70% recycled content by weight. Nike Forward debuts in the form of a grey hoodie, which 'forgoes embellishments and dyes, favouring raw cut pockets and zero water usage', Nike explains.
The Nike Forward platform is purpose-built and created for 'future circularity'. The first iteration of Nike Forward products is made without zippers, aglets or extra trims, making it easier for the garments to be recycled. Nike Forward can be made with a diverse range of layers, including industrial and post-consumer waste. Nike Forward debuts in Hoodie and Crew styles. Releases globally 15 September 2022. For more info, visit Nike today.
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Matt Kollat is a journalist and content creator who works for T3.com and its magazine counterpart as an Active Editor. His areas of expertise include wearables, drones, fitness equipment, nutrition and outdoor gear. He joined T3 in 2019. His byline appears in several publications, including Techradar and Fit&Well, and more. Matt also collaborated with other content creators (e.g. Garage Gym Reviews) and judged many awards, such as the European Specialist Sports Nutrition Alliance's ESSNawards. When he isn't working out, running or cycling, you'll find him roaming the countryside and trying out new podcasting and content creation equipment.
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