New Fujifilm cameras and lenses are perfect for enthusiasts and professionals alike

Their latest models offer more than you might expect under the hood

The Fujifilm X-T50 and the Fujifilm GFX100S ii
(Image credit: Sam Cross)
Quick Summary

Fujifilm has unveiled a range of new cameras and lenses.

Just about every kind of photographer is covered, from nifty APS-C models to massive medium format sensors.

While the brand may be enjoying a ride on the hype train thanks to its Fujifilm X100VI model, that doesn’t mean they’re going to rest on their laurels. True to form, the brand has just announced a new pair of cameras and lenses, which are jam packed with tech for enthusiasts and professionals alike.

Things kick off with the Fujifilm X-T50. The APS-C camera offers a great feature set, with a 40MP sensor and a unique dial on top. That controls the film simulations which Fujifilm are renowned for, giving users a hard control for adjustment. There’s even a handful of slots for users to customise, adding their favourites for quick changes.

That also comes with a new kit lens. The 16-50mm f2.8-f4.8 is a step up from the older 18-55mm lens, with weather resistance and an internalised zoom function.

Then, there’s a new camera in their premium range. The Fujifilm GFX100S ii offers a broadly similar experience to the Fujifilm GFX100 ii, with a few revisions to bring the price point into a more manageable place.

Users will find a 102MP CMOS sensor inside – not the same as the one in the more costly model, but still a huge sensor all the same. You’ll also find a state of the art X-Processor 5 chip inside, up to eight stops of in-body image stabilisation and up to seven frames per second in the burst shooting mode.

That also showed off a new lens. The Fujinon GF500mm f5.6 prime is a super telephoto lens designed specifically for the brand’s large sensors. Equivalent to a 396mm focal length in 35mm terms, the lens is relatively lightweight at just 1,375g.

There really is something for everyone in this new offering. Whether you’re looking for a top consumer-grade camera with a nifty zoom lens and a host of easy-to-use features, or a medium format sensor and a lens that could see into next week, Fujifilm has you covered.

Sam Cross
Staff Writer

Online news writer at, Sam has five years of experience in online and print journalism, with work featured in publications like Metro and Last Word on Sports. After years writing about music and football, Sam now turns his hand to bringing you news about new phones, smart home products, smart watches, laptops and TVs. Sam is a longtime fan and user of Apple products, including iPhones, MacBooks and Apple Watches.He’s also T3’s resident football expert, bringing you everything you need to know about the big games, including how to watch them. In his spare time, Sam is a keen guitarist, watch lover and (very) amateur golfer.