Is the iPhone 15 Ultra overpriced?

With prices on the next-gen flagship smartphone set to start at $1,299, is it time to put the brakes on phone pricing?

Apple iPhone 15 Ultra phone in silver and gold on white background
(Image credit: 4RMD)

Earlier this week, we saw the iPhone 15 Ultra pricing leak. A report suggested that the flagship iPhone 15 model would be priced from around $1,299 – a full $200 more expensive than the current entry model iPhone 14 Pro Max.

However, when I reported on the news, I suggested that this was really only a $100 price hike, as the iPhone 15 Ultra is rumoured to start with 256GB of storage. That's a $100 upgrade on the Pro Max, which is baked straight into the price of its successor.

And that still seems to make sense. But there is no getting around the fact that a $1,299 phone in the current economic climate is a luxury. So, the question is: is the iPhone 15 Ultra too expensive?

You get what you pay for...

My gut reaction is no. The leaked pricing suggests that it will be expensive, but I don't think you can say it's too expensive, particularly when other flagships like the Samsung Galaxy S22 Ultra cost roughly the same.

What's more, when we consider that this handset is likely to mark the biggest change to the iPhone in years – with a titanium frame and a 3nm processor rumoured to be on the spec sheet – I think we should be heralding Apple for keeping the cost as low as it is. Titanium is around 35 times more expensive than stainless steel, for example.

If you're reading this and thinking "that's all well and good, but it's still too expensive for a phone," I think the solution is more about which phone you're buying. The fact is that hardly anyone needs a top-spec iPhone. The vast majority of users just want to be able to make calls and texts, get onto social media channels and play the odd game to pass the time.

If that sounds like you, a $1,300 iPhone probably isn't necessary. There are droves of cheap phones which are more than capable of handling those tasks at a fraction of the price. Take a look at the Nothing Phone (1) if you want one with an iPhone-y aesthetic, too.

Sam Cross
Staff Writer

Online news writer at, Sam has five years of experience in online and print journalism, with work featured in publications like Metro and Last Word on Sports. After years writing about music and football, Sam now turns his hand to bringing you news about new phones, smart home products, smart watches, laptops and TVs. Sam is a longtime fan and user of Apple products, including iPhones, MacBooks and Apple Watches.He’s also T3’s resident football expert, bringing you everything you need to know about the big games, including how to watch them. In his spare time, Sam is a keen guitarist, watch lover and (very) amateur golfer.