Sam Cross
Google has pulled a bit of a shock this year, by scheduling its annual Made by Google launch event a lot earlier than usual.
The company traditionally unveils its latest Android phones, watches and other devices in October – after the likes of Apple and Samsung – but has opted for a late summer presentation instead.
It takes place today – Tuesday 13 August – and will be streamed online. We're expecting to see the new Pixel 9, Pixel 9 Pro and Pixel 9 Pro XL phones, a Pixel 9 Pro Fold, and likely a Pixel Watch 3 and new Pixel Buds, too.
You can watch along via the video link above.
How to watch Made by Google 2024
The latest Made by Google keynote address will take place on Tuesday 13 August in the company's own Mountain View headquarters in California.
You can watch it live via the link further up this page.
Alternatively, it will be streamed live on the dedicated Made by Google YouTube channel.
What time does Made by Google 2024 start?
The Made by Google event will start at 10am PDT – local time to Google's HQ.
Here are the kick off times for your region:
- US West Coast: 10:00 PDT
- US East Coast: 13:00 EDT
- UK: 18:00 BST
- Central Europe: 19:00 CEST
- India (New Delhi): 22:30 IST
- China (Beijing): 01:00 CST (14 August)
- Japan (Tokyo): 02:00 JST (14 August)
- South Korea (Seoul): 02:00 KST (14 August)
- Australia (Sydney): 03:00 AEST (14 August)
What to expect
We've already had several Google device launches over the last few days, including the Google TV Streamer (which replaces Chromecast as the company's main streaming device) and a new Nest Learning Thermostat. So, we don't expect any more smart home news.
This event will instead focus on other smart devices – phones, smartwatches and headphones. According to a myriad of rumours, leaks and even official teases, that is likely to include the Pixel 9, Pixel 9 Pro, Pixel 9 Pro XL, Pixel 9 Pro Fold, two sizes of Pixel Watch 3, and some Pixel Buds Pro 2 in-ears.
Google will also undoubtedly focus a large part of its Made by Google press conference on Gemini.
Its AI systems are being adopted right across its device portfolio, including Chromebooks and Nest smart home kit, so we'll find out a lot more about the different applications we should be able to use over the coming months.
There might also be talk on rivals and partners adopting some Gemini features, such as Apple, which is tipped to be building support for Google's AI assistant into its own Apple Intelligence tools in the coming months.
Perhaps that's why Google has shifted its event to precede Apple and its traditional September iPhone launch shindig – it wants to get the Gemini details out there beforehand.
