These cheap Prime Day 2021 binocular deals put last year's offers to shame

(Image credit: Olympus)

published 21 June 2021

Birdwatching, nature spotting and stargazing have seen a real boom in popularity over the past year or so. If you're thinking of adopting this hobby, today is a great day to pick up the kit you need.

In fact, it's been so popular that a lot of the biggest names experienced a real shortage of products to actually sell you. The knock-on effect is that there were literally no offers of any note on binoculars over Black Friday 2020, and while Prime Day 2020 yielded just one or two okay deals on Celestron models.

I have good news. Prime Day 2021 (which is happening today and tomorrow, 21-22 June), has come up trumps with a range of very worthwhile binocular deals, all from brands that crop up repeatedly in our best binoculars buyer's guide. The models below have all dropped to the cheapest price we've seen ever (or at least in the past year or so).

Below you'll find a short roundup of the best discounts on quality models. Remember, you need to be an Amazon Prime member to claim these deals – but you can use your free trial period if you like. Sign up for your free Amazon Prime trial here. Then once you have, you'll be free to shop all the best Prime Day deals in this year's event.

If none of those take your fancy, or you're not based in the UK, you'll find the cheapest prices on our top 5 binoculars in the widget below – including any deals.

Amazon Prime Day alternative sales – UK

Argos.co.uk – cheap Lego, toys, phones and more
AO.com – huge sale on electrical appliances
Currys.co.uk – Epic deals! Up to 40% off 100s of items
Dell.co.uk – big savings on laptops and desktop PCs
eBay.co.uk – up to 70% off in the eBay Outlet
Very.co.uk – deals on electricals, fashion and home
Lovehoney.co.uk – discounted sex toys and lingerie
Goldsmiths.co.uk – savings on watches and jewellery
John Lewis – great savings plus the John Lewis guarantee
Le Creuset – premium cookware gets tasty discounts
Nike – new sneakers at sneaky low prices
ASOS – big savings on clothes
Schuh – save big on shoes, boots and trainers
The White Company – quality bedding at reduced prices
Simba – save big on mattresses and sleep bundles

Ruth is a lifestyle journalist specialising in sleep and wellbeing. She has tested more mattresses than her small flat can handle and will talk at length about them to anyone who shows even a passing interest, and has had to implement a one-in-one-out pillow policy for fear of getting smothered in the night. As well as following all the industry trends and advancements in the mattress and bedding world, she regularly speaks to certified experts to delve into the science behind a great night's sleep, and offer you advice to help you get there. She's currently Sleep Editor on Tom's Guide and TechRadar, and prior to that ran the Outdoors and Wellness channels on T3 (now covered by Matt Kollat and Beth Girdler-Maslen respectively).