These cheap Prime Day 2021 binocular deals put last year's offers to shame

Olympus and Canon binoculars drop to their lowest prices ever

Olympus V501022BU000 Binocular 8x40 S
(Image credit: Olympus)

Birdwatching, nature spotting and stargazing have seen a real boom in popularity over the past year or so. If you're thinking of adopting this hobby, today is a great day to pick up the kit you need.

In fact, it's been so popular that a lot of the biggest names experienced a real shortage of products to actually sell you. The knock-on effect is that there were literally no offers of any note on binoculars over Black Friday 2020, and while Prime Day 2020 yielded just one or two okay deals on Celestron models.

I have good news. Prime Day 2021 (which is happening today and tomorrow, 21-22 June), has come up trumps with a range of very worthwhile binocular deals, all from brands that crop up repeatedly in our best binoculars buyer's guide. The models below have all dropped to the cheapest price we've seen ever (or at least in the past year or so).

Below you'll find a short roundup of the best discounts on quality models. Remember, you need to be an Amazon Prime member to claim these deals – but you can use your free trial period if you like. Sign up for your free Amazon Prime trial here. Then once you have, you'll be free to shop all the best Prime Day deals in this year's event.

Olympus V501022BU000 Binocular 8x40 S | Now £67.99 | Was £99.99 | Save £32 at Amazon UK (opens in new tab)

Olympus V501022BU000 Binocular 8x40 S | Now £67.99 | Was £99.99 | Save £32 at Amazon UK (opens in new tab)
This Prime Day, Amazon has knocked 32% off these Olympus binoculars, taking them to the cheapest price we've ever seen. There's a wide field of view, high-quality optics, and a robust, rubberised finish.

Olympus V501024BU000 Binocular 8-16x40 S | Now £96.99 | Was £139.99 | Save £43 at Amazon UK (opens in new tab)

Olympus V501024BU000 Binocular 8-16x40 S | Now £96.99 | Was £139.99 | Save £43 at Amazon UK (opens in new tab)
This is the first Amazon Price drop we've ever seen on this model – they're 31% off for Prime Day. They're in the same range as the binoculars above, but these have an 8-16x zooming capability, which means you can easily adjust the magnification to suit different viewing situations. 

Now £41.49 | was £69.99 | Save £28 at Amazon UK (opens in new tab)

Pentax Binoculars UD 10x21| Now £41.49 | was £69.99 | Save £28 at Amazon UK (opens in new tab)
These Pentax binoculars are the lightest in the range (around 195g), with a palm-sized design that makes them super portable. There's 10x magnification and a bright and clear field of view, and this is the first price drop we've seen at Amazon on this model.

Canon 3639C005AA 8x20 IS binoculars | Now £399.99 | Was £529.99 | Save £130 at Amazon UK (opens in new tab)

Canon 3639C005AA 8x20 IS binoculars | Now £399.99 | Was £529.99 | Save £130 at Amazon UK (opens in new tab)
For more dedicated nature-spotters, these Canon binos have 25% off right now. The 'IS' stands for image stabilisation, and Canon's is, we think, the best on the market (read about it in our Canon 10x42L IS WP binoculars review (opens in new tab)).


If none of those take your fancy, or you're not based in the UK, you'll find the cheapest prices on our top 5 binoculars in the widget below – including any deals. 

Amazon Prime Day alternative sales – UK

  • Argos.co.uk  (opens in new tab)– cheap Lego, toys, phones and more
  • AO.com (opens in new tab)  (opens in new tab)– huge sale on electrical appliances
  • Currys.co.uk (opens in new tab)  (opens in new tab)– Epic deals! Up to 40% off 100s of items
  • Dell.co.uk (opens in new tab)  (opens in new tab)– big savings on laptops and desktop PCs
  • eBay.co.uk (opens in new tab)  (opens in new tab)– up to 70% off in the eBay Outlet
  • Very.co.uk (opens in new tab)  – deals on electricals, fashion and home
  • Lovehoney.co.uk (opens in new tab) – discounted sex toys and lingerie
  • Goldsmiths.co.uk (opens in new tab) – savings on watches and jewellery
  • John Lewis (opens in new tab) – great savings plus the John Lewis guarantee
  • Le Creuset (opens in new tab) – premium cookware gets tasty discounts
  • Nike (opens in new tab)  – new sneakers at sneaky low prices
  • ASOS (opens in new tab) – big savings on clothes
  • Schuh (opens in new tab) – save big on shoes, boots and trainers
  • The White Company (opens in new tab) – quality bedding at reduced prices
  • Simba (opens in new tab) – save big on mattresses and sleep bundles

Ruth is currently on secondment as Sleep Editor for Tom's Guide and TechRadar. The role is an extension of her work on T3, where she ran the site's Wellness channel, which includes sleep, relaxation, yoga and general wellbeing. She was also Outdoors editor, reviewing and writing about everything from camping gear and hiking boots to mountain bikes, drones and paddle boards. She has tested more mattresses than her small flat can handle, and has had to implement a one-in-one-out pillow policy, for fear of getting smothered in the night.