This is the colour that every phone could be next year – and I can't wait

The 2024 Pantone Colour of the Year has been revealed – and it's already in use on Motorola handsets!

The Motorola Razr 40 Ultra and Edge 40 Neo in Peach Fuzz
(Image credit: Motorola)

Picking out the best phone on the market is a tough ask. Manufacturers offer a wide range of different options, each designed to tempt you into making a purchase.

But whether you're hunting for a top Android phone, or looking to snag the latest iPhone, there's one decision you'll need to make – which colour to opt for. Traditionally, that has been a fairly boring process. Most brands opt for some kind of black and white variant, plus a solitary colour to showcase some personality.

One other line of influence comes from the Pantone Colour of the Year. That's just been announced, meaning we know one of the core colours to expect on handsets over the next year. That finish is Peach Fuzz – and we can already see it in use on the Motorola Razr 40 Ultra and the Motorola Edge 40 Neo.

While that was cool – there's nothing more enticing a hot pink shade – it's still a relatively common colour. The Peach Fuzz is a much more leftfield choice, and should mean brands are taking on new shades which they wouldn't have otherwise.

On top of that, it's a really neat colour option. It's inoffensive enough to be appealing to a wide array of users, but just quirky enough to be worthy as a specialist shade.

Sam Cross
Senior Staff Writer

Sam is an award-winning journalist with over six years of experience across print and digital media. As T3’s Senior Staff Writer, Sam covers everything from new phones and EVs to luxury watches and fragrances. Working across a range of different social media platforms alongside his written work, Sam is a familiar face for fans of T3. When he’s not reviewing snazzy products or hunting for stellar deals, Sam enjoys football, analog photography and writing music.