NordicTrack is leaning into its 50-year legacy with a dual-market push across the US and UK, offering deep discounts, smart bundle deals, and incentives tied to its iFIT platform.
Whether you’re in the US hunting for gear that shaves up to $1,000 off or in the UK chasing savings of up to £500 on smart machines (and even more on bundles), the messaging positions this as a milestone moment: 50 years of innovation delivering serious value.
Shop the 50 Years of Innovation sale in the US
Shop the Push Past Possible Sale in the UK
In both markets, the deals emphasise not just hardware, but the experience, which includes free extras like heart rate monitors, extra discounts tied to iFIT Pro memberships, and full bundles combining treadmills, rowers, or bikes.
Because the market for connected fitness is crowded, these sale events aim to stand out by packaging tech + coaching + premium features into one package.
The challenge (and opportunity) is in choosing which models to spotlight, and how to frame those choices for each audience.
Below are six standout offers (three from each market) that reflect the tone, value, and premium positioning of this anniversary drop.
US highlights
UK highlights
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