Forget taking over the television industry, an Apple board member is convinced that the company's co-founder wanted to design a fully-fledged iCar.
Mickey Drexler, who is on the board at Apple and US retailer JC Penney says that Jobs, who helped to revolutionise the music, publishing, gaming and software industries along with his Mac, iPhone, iPod, iPad and Mac innovations, could have had the same affect on the car industry.
Drexler told Fast Company's Innovation Uncensored conference: "Look at the car industry, it's a tragedy in America. Who's designing the cars?"
"Steve's dream before he died was to design an iCar and I think it would've been probably 50% of the market. He never did design it."
While we can't imagine that this is one of the dreams that lived on at Apple, it certainly is interesting to think of what Apple could bring to the table in the auto-industry.
What would you like to see in an Apple iCar? Let us know in the comments section below.