iPad owners more satisfied than Amazon Kindle Fire users

Apple's iPad continues to dominate the tablet market leading consumer satisfaction reports

A new survey has found that 74 per cent of iPad owners are satisfied with their new tablet devices compared to just 54 per cent of Kindle Fire users

Despite helping Google’s Android OS close in on Apple’s dominant share of the tablet scene, owners of the recently released Amazon Kindle Fire device are less satisfied with their purchases than Apple iPad owners, a new survey has found.

Looking to emulate the success of the Apple-branded leader of the tablet scene, Amazon has seen strong sales of its 7-inch, cut-priced Android tablet followed by widespread customer disappointment with almost half of early adopters saying they were “very satisfied” with their tablet of choice.

The figures, compiled by US research firm Changewave, found that of the 200 US tablet owners polled just 54 per cent of Amazon Kindle Fire owners were very satisfied with their tablet, tipping the device’s low price, ease of use and colour display as its key benefits.

On the down side, those less than pleased with their purchase of the heavily skinned Android device stated that the Amazon Kindle Fire battery life did not live up to expectation with the tablet’s lack of camera and positioning of the power switch also coming in for criticism.

Amazon Kindle Fire Features

With a potential Amazon Kindle Fire UK release dated expected in the coming months the $200 tablet is set to make its first jaunt away from US soil. The Wi-Fi enabled device comes packed with 8GB of internal storage and a 7-inch 1024 x 600p multitouch display.

Are you looking to snap up the Amazon Kindle Fire when it makes its expected trip to the UK later this year? Let us know via the comments box below.

Via: TheTelegraph