The strangest luxury speakers I’ve ever seen get a key audio upgrade

Vivid Audio's unforgettably weird speakers are designed to deliver exceptional clarity and transparency

Vivid Audio Giya Cu speakers on orange background
(Image credit: Vivid Audio)
Quick Summary

Vivid Audio has launched new versions of its otherworldly Giya speakers, and it's not just a cosmetic upgrade. There are improved drivers and changes to the G3 and G4's acoustic design too.

New copper-capped drivers promise a "more natural soundstage".

Vivid Audio describes its handmade Giya loudspeakers as "the world's most recognisable" – and with their shell-inspired shape and bold colours, it's hard to disagree. They look like they've been beamed in from another planet.

The Giya Cu upgrade is available across the Giya floorstander range, with key audio upgrades including a new copper-capped midrange drivers – hence the "Cu" moniker.

It's fair to say that the Giya speaker design is divisive, and that's entirely intentional. "The Giya range is a direct, deliberate challenge to every aesthetic and acoustic convention," Vivid says. But the strange shape isn't a gimmick – audiophiles praise their clarity and transparency.

Vivid Audio Giya Cu speakers in various colours

(Image credit: Vivid Audio (via ecoustics))

Giya Cu speaker: key features and pricing

There are four speakers in the range, all available in the Cu edition. The baby is the four-way, five-driver G4 Cu, and the range-topper is the G1 Spirit Cu.

While the Giya Cu looks like other generations of Giya speakers, it has been revised with a lighter, stiffer enclosure that delivers improved structural rigidity.

There are those new copper-capped mid-range drivers, which were first used in the firm's flagship Moya M1, that promise to deliver clearer midrange and a more natural soundstage, and the Moya influence is also visible in the restyled grilles. There are also new, more accessible speaker connection terminals.

Vivid Audio Giya Cu speakers on orange background

(Image credit: Vivid Audio)

Inside the Giya resin-infused glass and carbon fibre enclosures, there are reaction-cancelling mounts for mechanical stability, super flux magnets for precise driver control, and tapered tube loading on all of the drivers for resonance control.

And whether you go for the huge G1 Spirit or the slightly less dramatic G4, the promise is "perfect clarity and precision in every note and breath".

Prices for the Giya range start at £30,000 / $34,000 (about €34,400 / AU$61,575), rising to £82,500 / $95,000 (about €94,600 / AU$169,325) for the Giya G1 Spirit before customisation. That may seem a lot, but the firm's flagship Moya speakers cost more than four times that.

The Vivid Audio Giya Cu luxury loudspeakers are available now.

Writer, musician and broadcaster Carrie Marshall has been covering technology since 1998 and is particularly interested in how tech can help us live our best lives. Her CV is a who’s who of magazines, newspapers, websites and radio programmes ranging from T3, Techradar and MacFormat to the BBC, Sunday Post and People’s Friend. Carrie has written more than a dozen books, ghost-wrote two more and co-wrote seven more books and a Radio 2 documentary series; her memoir, Carrie Kills A Man, was shortlisted for the British Book Awards. When she’s not scribbling, Carrie is the singer in Glaswegian rock band Unquiet Mind (unquietmindmusic).

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