This under-the-radar DJI action camera deal has gone straight in my basket – it's not the one you think

[EMBARGOED UNTIL WEDNESDAY, AUGUST 2, 2023, 15:00 CEST/14:00 BST] DJI Osmo Action 4 review — (Image credit: Jamie Carter/T3)

The launch of Amazon's Black Friday coverage definitely seems to have uncovered a slew of better deals. And while I had no intention of buying anything for myself this time out, I've found a stellar deal which has just landed itself in my basket.

The DJI Osmo Action 4 is an action camera which is a few generations old at this point, and that means the deals are absolutely killer. You can save a whopping 43%, snagging one for as little as £159 right now at Amazon!

That's a lot of camera for not a lot of cash. The Osmo Action 4 may be a few years older, but it can still keep pace with modern tech. The 1/1.3-inch sensor is a good size, and should offer decent low light performance for most normal activity.

Pair that with a 155° ultra-wide field-of-view and the ability to shoot 4k/120fps footage, and it's not hard to see why these cameras are so beloved. Whether you're looking to document your extreme sporting endeavours or just the wander around a new city, this camera will be able to cope.

For me, the latter is definitely more appropriate. I often find myself travelling for short city breaks, where time is of the essence and bag space is at a real premium. I'd love to take my proper mirrorless camera and interchangeable lens setup on these occasions, but it's simply not practical.

For me, having a dedicated little box like this which won't take up too much space, but can still provide top notch footage, is a dream come true. It's something I've been talking about for a long time now, and I've been watching the price of this model – and others in the action camera space – for the best part of a year now.

Right now, I think this is the best value you'll find – but if you do fancy something newer, there are stack of other deals to check out. That includes a healthy 25% off the DJI Osmo Action 5 Pro, and £100 off the DJI Osmo Pocket 3.

Sam Cross is an award-winning journalist, with nine years of experience in the media industry. His work can be found in publications as diverse as Oracle Time, Metro and Last Word on Sports.

Here at T3, Sam is best known as the brand’s go-to guy for all things luxurious – from exquisite watches to fine fragrances; the latest performance vehicles to intricate audio equipment, and more.

He’s often found travelling around the world to test new launches, complete with high-end backpacks and suitcases in tow. And when he’s not adding to his air miles, Sam can be found in front of a video camera, bringing his distinctive brand of storytelling to T3’s social media channels.

Sam also loves all things analogue including listening to music on vinyl or cassette, and photography on vintage film cameras.