Rivals come together as GoPro, DJI and Insta360 action cam deals flood Amazon for Prime Day
Get your cheap 360° action cameras now!



Looking for a new 360° action camera? Amazon's got you sorted. The online mega-retailer just dropped the prices of many of the best action cameras from top brands, including GoPro, DJI and Insta360. And yes, most of the deals apply to the brands' latest models!
Two out of three major brands also have sales promotions running on their websites. DJI's a bit of a sneaky one, and only shows you the discounts when you click into the listing. (It has some red-hot drone deals, too.) Insta360 is a bit more forthcoming about its offers, advertising them on its storefront.
DJI’s Osmo 360 is built for creators who want everything in one shot, capturing crisp 5.7K 360-degree video, stabilised footage, and seamless stitching. Compact, rugged, and easy to use, it’s your pocket-sized tool for immersive storytelling anywhere.
The most exciting deal is on the recently launched DJI OSMO 360. Its dual 1-inch sensors capture vivid, immersive footage with excellent stabilisation and near-seamless stitching. The app ecosystem is intuitive, editing capabilities are strong, and the form factor is durable if not pocket-friendly. For content creators who value creative flexibility and all-angle storytelling, the Osmo 360 is a premium, powerful tool that pushes 360° visuals into exciting new territory.
The Insta360 X5 is a powerhouse 360° cam, capturing vibrant 8K video, featuring AI-enhanced low-light performance, a replaceable lens system, robust stabilisation, and extended battery life. Sleek, rugged, and geared for creators chasing immersive storytelling.
The Insta360 X5 has dual 1/1.28-inch sensors that deliver sharper, cleaner footage; its PureVideo mode elevates night shooting. The option for replaceable lenses boosts durability and longevity. The new InstaFrame and AI tools simplify reframing and reduce postwork. Battery life is decent (around 88 min at 8K).
The refreshed GoPro Max (2025) keeps its 5.6K 360° capture but adds a beefier Enduro battery, folding mounting fingers for standard tripod compatibility, and smarter editing via Quik with AI object tracking and new creative effects
Although the latest GoPro Max 2 isn't on offer yet, the 2025 refresh of the GoPro Max brings meaningful refinements while retaining its 5.6K 360° capture. Standout features include the Enduro battery for better performance, a ¼-20 tripod thread under its folding mount, and powerful AI-driven editing tools in the updated Quik app. It trades speed and smart software for a major image upgrade, suitable for existing GoPro fans.
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Matt Kollat is a journalist and content creator who works for T3.com and its magazine counterpart as an Active Editor. His areas of expertise include wearables, drones, fitness equipment, nutrition and outdoor gear. He joined T3 in 2019. His byline appears in several publications, including Techradar and Fit&Well, and more. Matt also collaborated with other content creators (e.g. Garage Gym Reviews) and judged many awards, such as the European Specialist Sports Nutrition Alliance's ESSNawards. When he isn't working out, running or cycling, you'll find him roaming the countryside and trying out new podcasting and content creation equipment.
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