New Fujifilm Instax Wide 400 gets an upgrade many asked for – but not the one you're thinking of

You'll no longer be left feeling green by the Instax Wide flagship

The Fujifilm Instax Wide 400
(Image credit: Sam Cross)
Quick Summary

Fujifilm has bolstered the Instax Wide 400 range.

That gains a new model, and fixes a common customer gripe.

If you're as big of a fan of instant photography as I am, the Instax Wide 400 probably exists as a kind of love-it-or-hate-it model. On the one hand, it exists as the only current Instax Wide camera in the brand's arsenal, which makes it an important device for Fuji's largest instant film type.

Many have called for a new model which aligns more closely with the Instax Mini 99, complete with its sharp optics and manual control. That's not what we've got here, but the brand has unveiled a new model which fixes one other common gripe.

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The new model comes in a sleek black finish, which is much more traditional compared to the sage green hue of the original. When it was first unveiled, that green hue did spark some commentary – not least because it was the only finish option offered.

This new black version is certainly more classic and understated. It's the perfect look for professional photographers who want a quick and easy instant option that doesn't undermine their curated, professional appearance.

The Fujifilm Instax Wide 400

(Image credit: Sam Cross)

Beyond the colour, though, nothing has changed. The model still operates without any manual control, so you'll be solely reliant on the metering system in the camera to ensure proper exposure.

You'll still get the mechanical self-timer, plus the two-zone focusing system built into the lens. So, while it's not exactly the revelation we'd been hoping for, this does seem like a smart addition to the Instax range.

Regardless, I'm all for it. Anything which sustains the Instax Wide format is a plus in my book, and if this convinces the brand that there's a market for a more 'pro-grade' version, then it's a good thing indeed.

Sam Cross
Senior Staff Writer

Sam Cross is an award-winning journalist, with nine years of experience in the media industry. His work can be found in publications as diverse as Oracle Time, Metro and Last Word on Sports.

Here at T3, Sam is best known as the brand’s go-to guy for all things luxurious – from exquisite watches to fine fragrances; the latest performance vehicles to intricate audio equipment, and more.

He’s often found travelling around the world to test new launches, complete with high-end backpacks and suitcases in tow. And when he’s not adding to his air miles, Sam can be found in front of a video camera, bringing his distinctive brand of storytelling to T3’s social media channels.

Sam also loves all things analogue including listening to music on vinyl or cassette, and photography on vintage film cameras.

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