Well, as is tradition, Apple won't rush into its major deals period. It will, in fact, start its big bargain bonanza on Black Friday itself – Friday, 24 November 2023. And it'll run through to the end of play on Cyber Monday, 27 November.
The company has also revealed that its deals will be largely what we've come to expect over the years – you'll get an Apple Gift Card worth up to $200 / £160 with eligible purchases on the Apple Store.
What to expect in the Apple Black Friday / Cyber Monday sale
Apple has also revealed, via its event preview site, some of the Gift Card values that will be available for different products.
If you purchase an iPhone SE, iPhone 13 or iPhone 14, you can get up to a $75 / £60 Apple Gift Card.
Buy a MacBook Air or Mac mini and you can score up to $200 / £160.
An iPad Pro, iPad Air, iPad (10th gen), or iPad mini purchase will net you up to $100 / £80.
Up to $50 / £40 in Gift Card form will be yours when buying an Apple Watch Series 9 or Apple Watch SE.
Those opting for a pair of AirPods (2nd gen), AirPods (3rd gen), AirPods Pro (2nd gen), or AirPods Max can snag a Card worth up to $75 / £60.
TV & Home
Apple TV 4K and HomePod purchases will reward you up to $50 / £40.
There will be Apple Gift Card values up to $50 / £40 when you buy a Magic Keyboard, Magic Keyboard Folio, Apple Pencil (2nd gen), or Keyboard Folio.
And finally, Beats audio products will also be eligible when bought from the Apple Store, including the Beats Studio Pro, Beats Solo 3 Wireless, Powerbeats Pro, Beats Fit Pro, Beats Studio Buds +, Beats Studio Buds, and Beats Flex.
Of course, you might not want to wait until then and would rather purchase your next Apple product earlier. Well, some third-party retailers are already offering some excellent Apple deals.
The new Apple MacBook Pro with the M3 Pro chip is available with $200 off at B&H Photo, for example. The discount will be applied at checkout.
Apple MacBook Pro 14-inch M3 Pro (Space Black):
was $2,399, now $2,199 at B&H Photo
If you want to step up the processing, the 14-inch MacBook Pro M3 Pro has $200 off (applied at checkout). It includes 18GB of RAM and 1TB of SSD storage.
Either way, Black Friday will undoubtedly once again be a great time for new kit.