When does Apple's Black Friday sale start and what deals can I get?

Apple Stores will take part in the Black Friday and Cyber Monday celebrations, but when?

Apple Black Friday 2023
(Image credit: Apple)

Many retailers have already kicked off their Black Friday sales early, but one question that may be on your lips is, "When does the Apple Black Friday and Cyber Monday sale start?"

Well, as is tradition, Apple won't rush into its major deals period. It will, in fact, start its big bargain bonanza on Black Friday itself – Friday, 24 November 2023. And it'll run through to the end of play on Cyber Monday, 27 November.

The company has also revealed that its deals will be largely what we've come to expect over the years – you'll get an Apple Gift Card worth up to $200 / £160 with eligible purchases on the Apple Store.

That means, should you be in the market for a new iPhone, iPad, MacBook Pro, Apple Watch or AirPods, you will have additional credit to spend on any other item on the Apple Store afterwards.

What to expect in the Apple Black Friday / Cyber Monday sale

Apple has also revealed, via its event preview site, some of the Gift Card values that will be available for different products.


If you purchase an iPhone SE, iPhone 13 or iPhone 14, you can get up to a $75 / £60 Apple Gift Card.


Buy a MacBook Air or Mac mini and you can score up to $200 / £160.


An iPad Pro, iPad Air, iPad (10th gen), or iPad mini purchase will net you up to $100 / £80.

Apple Watch

Up to $50 / £40 in Gift Card form will be yours when buying an Apple Watch Series 9 or Apple Watch SE.


Those opting for a pair of AirPods (2nd gen), AirPods (3rd gen), AirPods Pro (2nd gen), or AirPods Max can snag a Card worth up to $75 / £60.

TV & Home

Apple TV 4K and HomePod purchases will reward you up to $50 / £40.

Apple accessories

There will be Apple Gift Card values up to $50 / £40 when you buy a Magic Keyboard, Magic Keyboard Folio, Apple Pencil (2nd gen), or Keyboard Folio.


And finally, Beats audio products will also be eligible when bought from the Apple Store, including the Beats Studio Pro, Beats Solo 3 Wireless, Powerbeats Pro, Beats Fit Pro, Beats Studio Buds +, Beats Studio Buds, and Beats Flex.

Of course, you might not want to wait until then and would rather purchase your next Apple product earlier. Well, some third-party retailers are already offering some excellent Apple deals.

The new Apple MacBook Pro with the M3 Pro chip is available with $200 off at B&H Photo, for example. The discount will be applied at checkout.

Apple MacBook Pro 14-inch M3 Pro (Space Black): was $2,399, now $2,199 at B&H Photo

Apple MacBook Pro 14-inch M3 Pro (Space Black): was $2,399, now $2,199 at B&H Photo
If you want to step up the processing, the 14-inch MacBook Pro M3 Pro has $200 off (applied at checkout). It includes 18GB of RAM and 1TB of SSD storage.

You can also check the Amazon deals in the UK here, and US here to see what they have to offer for Apple fans.

Either way, Black Friday will undoubtedly once again be a great time for new kit.

Rik Henderson
News Editor

Rik is T3’s news editor, which means he looks after the news team and the up-to-the-minute coverage of all the hottest gadgets and products you’ll definitely want to read about. And, with more than 35 years of experience in tech and entertainment journalism, including editing and writing for numerous websites, magazines, and newspapers, he’s always got an eye on the next big thing.

Rik also has extensive knowledge of AV, TV streaming and smart home kit, plus just about everything to do with games since the late 80s. Prior to T3, he spent 13 years at Pocket-lint heading up its news team, and was a TV producer and presenter on such shows as Channel 4's GamesMaster, plus Sky's Games World, Game Over, and Virtual World of Sport.