The Snoopy MoonSwatch is finally here and I am in love

The Snoopy gets a white dial and a classy new complication

The Omega Moonswatch Snoopy up close
(Image credit: Swatch)

Trends have always existed among the best watches on the market. While some pieces have a timeless air to them, many others go through peaks and troughs in their popularity.

We can see that right now. The swathes of integrated bracelet steel sports watches on the market come from the popularity of models like the Audemars Piguet Royal Oak and the Patek Phillippe Nautilus. That trickles down to more affordable tiers, with models like the Tissot PRX and the Christopher Ward The Twelve.

If we're talking about trendy watches, we have to talk about the MoonSwatch. It's tough to think of another timepiece which has captured the zeitgeist in quite the same way. 

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Now, the latest version of the series has been released – and it's quite possibly the most exciting one yet. We've been hearing rumours about the Snoopy MoonSwatch for a while now, and it's finally here.

The model employs a stark white dial – similar to the latest Omega Speedmaster model in the range. Of course, there is also a cartoon dog employed on the dial.

You'll find Snoopy twice in the 2 o'clock sub-dial, resting in the moons of a moon phase complication. That's a big deal, and the first time we've seen that complication in the range.

That's not all, either. Turn out the lights, and a secret message can be found in the middle of the disc. That reads, "I can't sleep without a night light!"

The price is tipped to be $310, with the model set to be available from the 26th of March. That's a significant date, as it marks two years since the range debuted.

It also looks likely to be part of the core model range. That will come as a relief to fans, who will undoubtedly want to get hands on with one – I know I certainly do! As ever, if you want to pick one up, you'll need to go in person to selected Swatch boutiques.

Sam Cross
Senior Staff Writer

Sam Cross is an award-winning journalist, with nine years of experience in the media industry. His work can be found in publications as diverse as Oracle Time, Metro and Last Word on Sports.

Here at T3, Sam is best known as the brand’s go-to guy for all things luxurious – from exquisite watches to fine fragrances; the latest performance vehicles to intricate audio equipment, and more.

He’s often found travelling around the world to test new launches, complete with high-end backpacks and suitcases in tow. And when he’s not adding to his air miles, Sam can be found in front of a video camera, bringing his distinctive brand of storytelling to T3’s social media channels.

Sam also loves all things analogue including listening to music on vinyl or cassette, and photography on vintage film cameras.