Sony Xperia 10 IV just got a massive price cut at GiffGaff

(Image credit: Sony)

published 7 November 2022

I love it when a proper decent deal appears in the Black Friday sales. And this is one of them, courtesy of UK mobile phone operator GiffGaff.

The Sony Xperia 10 IV has £100 off the brand new handset, which was only launched a matter of months ago, making it a bargainous £249 all-in. That, right there, is a great Black Friday deal if I ever saw one.

I suspect this will be one of those flash deals that quickly sells out, especially as it was unavailable when I first learned about it this morning. It's since come back into stock, though, which I why I'm tapping these words out in double-quick time.

The Sony Xperia 10 IV may not have reviewed as the best phone we've ever tested, but it befits its position and I know there are many diehard Sony Xperia phone fans out there who'll view this as a great deal.

As we said in our Xperia 10 4th Gen review: "[the] long battery life is a joy", so if you're keen on a long-lasting handset then it's a potentially savvy option to pick up this Black Friday.

You won't find it cheaper elsewhere from my research, with many of the most prominent retailers still selling he handset for £379 SIM-free, as you can see in the shopping widget below.

So, deal-hunters, get to it!

Sony Xperia 10 IV just £249 at GiffGaff

Mike is T3's Tech Editor. He's been writing about consumer technology for 15 years and his beat covers phones – of which he's seen hundreds of handsets over the years – laptops, gaming, TV & audio, and more. There's little consumer tech he's not had a hand at trying, and with extensive commissioning and editing experience, he knows the industry inside out. As the former Reviews Editor at Pocket-lint for 10 years where he furthered his knowledge and expertise, whilst writing about literally thousands of products, he's also provided work for publications such as Wired, The Guardian, Metro, and more.