Look out Apple, Sammy's beaten you to the punch with its own 4.7-in premium handset...
Samsung has finally taken the wraps off its long-leaked Galaxy Alpha smartphone, revealing a premium looking high-end device poised for a face off with Apple's fast-approaching iPhone 6.
Samsung shows off premium metal trim
The Galaxy Alpha supports category 6 LTE meaning its capable of 300Mbps 4G download speeds, assuming your network provider is so generous.
Snapping potentials on point too with a 12MP rear-facing camera and a 2.1MP front shooter to boot. There's also some bonus photo features like panorama, real-time HDR, selective focus, and virtual tour.
It can also shoot UHD 4K video, i.e. 3840 x 2160, at 30 frames per second, although you won't be able to make use of such generous pixel counts on the Alpha screen, mind.
The Samsung Galaxy Alpha will run on the latest version of Android, namely 4.4.4 KitKat, giving you access to the full heft of Google's Play store.
The Alpha's also got some extra goodies too, namely Samsung's widely lauded Ultra Power Saving Mode, as well as downlooad booster, quick connect, and private mode.
There's also the usual raft of sensors including an accelerometer, gyro sensor, geomagnetic sensor, light sensor, fingerprint sensor, and heart-rate tracker.
In terms of connectivity, you're looking at WiFi 802.11, Bluetooth 4.0, USB 2.0, and NFC.
Sammy says its new cellular is set to ship at the start of September, and will be available in Charcoal Black, Dazzling White, Frosted Gold, Sleek Silver, and Scuba Blue.
We're not 100% on a price point just yet but we'd guess somewhere around the £500-600 mark to put it in line with the iPhone 6's expected R.R.P.
Check out Samsung's Galaxy Alpha launch video below: