Netflix could enter the live sports arena in the most bizarre way

It would mash up Drive to Survive and Full Swing – and I'm here for it

F1 driver Carlos Sainz playing golf
(Image credit: Getty Images / Andrew Redington)

In 2023, streaming services are evolving. This is particularly true in the world of live sports. Traditionally, major broadcasters have held the rights to these events with minimal competition. The advent of streaming could change that, though.

We've already seen the massive MLS Season Pass deal with Apple TV. That sees users pay £/$99 per year or less, to gain access to every single minute of live football action from the US league. Amazon Prime have gotten in on the act, too. They have rights to show some Premier League action in the UK, as well as select NFL and MLB games in the USA.

Netflix have yet to break into this arena, though. They've had great success with documentaries about sports – Sunderland 'Til I Die, Drive to Survive and Full Swing to name a few. But the bridge to showing live action has never been made.

That could all change though. According to a report in the Wall Street Journal, Netflix are in talks to livestream a celebrity golf tournament. The event, which would feature Formula 1 drivers and professional golfers, could be the first live sporting event for the brand.

That combination would make some sense for the brand. Both golfers and drivers are already staples of the Netflix offering, with their respective documentaries. Having the two worlds collide in their first live sports event seems like a particularly easy win.

It won't be their first live stream, though. In March, a live comedy special with Chris Rock was aired. That went smoothly, though the same couldn't be said the following month. A live reunion episode of the Love is Blind reality show experienced difficulty, with an outage lasting more than an hour.

That kind of issue is exactly what Netflix will want to eradicate before they go bidding on higher-profile events. It's bad enough when that happens for a long-awaited reality show – lose an hour of the football and it could be a different story altogether.

We'll have to wait and see how this pans out. The event is set to take place this autumn in Las Vegas, so expect more news in the coming weeks if this is going ahead.

Sam Cross
Staff Writer

Online news writer at, Sam has five years of experience in online and print journalism, with work featured in publications like Metro and Last Word on Sports. After years writing about music and football, Sam now turns his hand to bringing you news about new phones, smart home products, smart watches, laptops and TVs. Sam is a longtime fan and user of Apple products, including iPhones, MacBooks and Apple Watches.He’s also T3’s resident football expert, bringing you everything you need to know about the big games, including how to watch them. In his spare time, Sam is a keen guitarist, watch lover and (very) amateur golfer.