Chinese television and appliance manufacturer Hisense will host a special keynote presentation at IFA in Berlin on Friday 1 September 2023.
The live event will focus on the future of tech rather than just Hisense's own products, and will be hosted by the company's president, Fisher Yu. You can watch it below.
When is the Hisense IFA keynote?
The Hisense keynote address will start at 11am CEST (local time for Berlin) on Friday 1 September 2023. It is scheduled to last for 25 minutes.
Here's when it'll start in other timezones:
- US West Coast: 02:00 PT
- US East Coast: 05:00 ET
- UK: 10:00 BST
- Central Europe: 11:00 CEST
- India (New Delhi): 14:30 IST
- China (Beijing): 17:00 CST
- Japan (Tokyo): 18:00 JST
- South Korea (Seoul): 18:00 KST
- Australia (Sydney): 19:00 AEST
How to watch the Hisense event
You can watch the Hisense IFA 2023 keynote live via the video near the top of this page.
Are you ready for the #Hisense #IFA2023 keynote livestream? From 11am(CEST) on September 1st, tune in and don’t miss “The Scenario-driven Future of Tech”.Join us at https://t.co/rKSRZp8zf5 or https://t.co/NzLmxuLCMvLet’s #GoTechAndBeyond! pic.twitter.com/zqEqaropPWAugust 30, 2023
What to expect
We're not sure there will be any actual product announcements from Hisense during the presentation.
As it's an official IFA keynote, it will focus more on the future of technology and how the Chinese firm plans to keep one step ahead of emerging trends – especially when it comes to smarter devices and appliances.
"Mr Yu will talk about how Hisense adopts a scenario-driven approach and upgrades its products and services accordingly. He will also discuss the way that Hisense leverages its one-of-a-kind Screens, Operating System and Platform technical system to deliver premium services and products centering around users," it says in the marketing blurb.
T3 will be at IFA this week to bring you all the news and product information from the show floor. We'll also be going hands-on with plenty of the products that will be announced there, so check back with us often to keep up-to-date with the latest technologies.