As lovers of the best watches on the market, there really is no moment when we aren't thinking about bolstering our collections. There's always something which could be added to just improve the rotation, or scratch an itch.
You might think deals events like Amazon Prime Day or Black Friday represent the best time to buy, but that's not always the case. I've rounded up the best watches on sale right now – and there are quite a few!
Half price Seiko 5 at Goldsmiths
Citizen Tsuyosa under £200
Hamilton Khaki Field £165 off
Whether you fancy a new dive watch to see in the summer season, a GMT for all of your sun-kissed travels or something simple and sturdy to elevate your office attire, there's something here for you.
When is the best time to buy a new watch?
All of those cracking deals are proof that you really don't need to wait for anything if you're looking for another watch in your collection. We'd always recommend hunting for a good deal, but you'll often find big discounts available outside of the traditional sales events.
Where should I buy a watch from?
As with any high value purchase, it's crucial to buy from trusted sources to avoid potential scams. The saying goes that you buy the seller, not just the watch, and that's good advice – you're looking for well-reviewed, trusted businesses.
Here at T3, we only source deals from trusted third parties. These include some of the biggest retailers on the market and are often brands we've championed for years. In the world of watches, that includes, but is not limited to, Amazon, Goldsmiths, Chisholm Hunter, Jura Watches, Beaverbrooks and First Class Watches.
Are watches good investments?
While some people have managed to turn a profit on certain watches in the past, it's rarely a safe or sustainable way to invest your money. More often than not, the value of these things won't go up, and may even depreciate.
Rather than viewing watches as an investment, it's much better to look at them like clothes. You're unlikely to turn a profit on your Ralph Lauren polo, either – particularly after a few wears – but you can still enjoy it. As long as you buy something you love, you should remain happy over time.
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