Twitter has launched Vine, a new app for iPhone 5, iPad and iPod Touch which lets you take six second clips and then share them via Twitter. The app comes with it's own editing software and can be connected to both your Twitter and Facebook account.
Functioning in a similar way to Facebook's Instagram users can upload their videos to a dedicated stream within the app or have the option of embedding them into tweets.
Originally a separate company, Vine was then bought by Twitter when the social network giant realised the potential that was there to take on the likes of Instagram and other visual social services.
In a blog post, Co-Founder Dom Hofmann reveals that in many ways he sees many similarities between the six seconds that his app provides and the 140 characters that Twitter gives it's users.
"Posts on Vine are about abbreviation — the shortened form of something larger. They're little windows into the people, settings, ideas and objects that make up your life. They're quirky, and we think that's part of what makes them so special."
"Like Twitter, we want to make it easier for people to come together to share and discover what's happening in the world. We also believe constraint inspires creativity, whether it's through a 140-character Tweet or a six-second video."
Vine is available to download now on iOS for free, at present there's no Android app which may come as a blow to many so almost certainly expect there to be a development in that area soon.