Sony in talks to sell off its Vaio business

Update: Sony exits PC market

Sony has completed the sale of its Vaio PC division and has exited the PC market to concentrate on smartphones

Update 06/02/14: Sony has sold its Vaio PC business to the Japan Industrial Partners equity fund which will in turn set up a new company to run the business.

The move takes Sony out of the PC market as the company shifts its focus towards smartphones and mobile devices.

While the terms of the deal haven't been made public, reports are suggesting it is in the region of 50 billion yen (£302 million).

Original story

Sony is reportedly in discussions with Japan Industrial Partners (JIP) to sell its PC division. JIP is a leading investment fund in Japan.

Sony is keen to “unload its sluggish personal computer operations,” according to a report in Wednesday’s Nikkei.

If the sale goes ahead, it would result in JIP taking over Sony’s entire PC division. It is unclear if it will also gain a licence to use the Sony name, or whether it would launch a new brand.

It is expected it would continue to use the Vaio brand.

According to Nikkei, the price being touted is 40 to 50 billion yen (£241.5 billion to £302 billion).

No go Lenovo

Earlier rumours that the company was speaking to Lenovo were dismissed by the company.

“A press report on February 1, 2014, stated that Sony … is discussing with Lenovo Group the possible establishment of a joint venture for the PC business,” it said in a statement to CNET.

“As Sony has announced previously, Sony continues to address various options for the PC business, but the press report on a possible PC business alliance between Sony and Lenovo is inaccurate.”

Sony has not commented on the rumour that it is in talks with Japanese Industrial Partners.