Microsoft uploaded a series of videos to YouTube mocking Apple's new iPhones. After only a few hours the videos were removed.
The series called "A fly on the wall in Cupertino" shows mock Apple meetings pitching ideas to actors apparently meant to resemble Apple CEO Tim Cook and Senior VP of Design Jony Ive.
The online adverts immediately picked up criticism with some users saying that the video could appear to be mocking the late Steve Jobs as the main Cupertino boss only appears to the camera from behind.
One video titled "A fly on the wall in Cupertino - Polycarbonate" makes fun of the new iPhone 5c's polycarbonate backing.
Each video ends with a black screen and the words '#timetoswitch'.
Microsoft uploaded the videos to their official YouTube channel for only a few hours before taking them down.
According to CNET, Microsoft have issued this statement; "The campaign was intended to be a lighthearted poke at our frineds from Cupertino. But it was off the mark, and we've decided to pull it down."
The news comes just days after Microsoft have offered Apple customers a mininmum $200 gift card to trade in their iPad for a Surface tablet.
A mirrored version has been uploaded online if you didn't manage to see it before it was taken down.
Watch it below.