Microsoft defends Kinect pricing
Big M exec says Kinect's high price reflects its innovative tech.
Microsoft has sent out its big guns to defend the £129 price tag slapped on its Kinect motion-control system yesterday. The gaming giant’s Chris Lewis, who looks after its Interactive Entertainment Business group in Europe, said the add-on was, “good value,” claiming it was “innovative and not derivative,” in a swipe at Sony’s PS3 Move.
Speaking to Gamesindustry.biz, Lewis said, “"From our point of view, [Kinect Adventures] plus the technology and what that means to the consumer by way of experience - and the innovation it represents - we're confident that it's great value.”
Lewis went on to say that Microsoft’s extensive research had shown, “Consumers are happy to pay for great experiences.” If you don’t already have an Xbox 360 though and want a bundle, the cost of Kinect and a new 4GB-packing Arcade is set to be £249, well above the Wii.
The question is, will casual gamers stump up that much at a time when money’s not exactly floating about for most people. Lewis said that punters would happily pay for the new tech.