The latest instalment to the much loved COD franchise, Call of Duty: Modern Warfare 3 has suffered a shock setback with new reports suggesting the eagerly awaited first-person shooter failed to replicate the opening week UK sales figures of its predecessor, Call of Duty: Black Ops.
Despite becoming the biggest entertainment launch of all-time, shifting more than 6.5 million copies across the world in its opening 24 hours on sale and generating a reported $400 million over the same period, Activision’s recently released FPS behemoth Call of Duty: Modern Warfare 3 has failed to break the opening week UK sales figures record set by its predecessor.
The new figures, compiled by GfK Chart-Track, have shown that despite topping the UK All Format Gaming Chart for the week ending November 12th, Call of Duty: Modern Warfare 3 shifted just short of two million copies across the UK, 1.6 per cent fewer than the Black Ops sales milestone.
With a reported 1.5 million games queuing at around 13,000 midnight store openings across the globe to snap up a copy of MW3 at the earliest available opportunity, Call of Duty has become a truly dominant brand.
"Call of Duty is more than a game. It's become a major part of the pop cultural landscape. It is a game that core enthusiasts love, but that also consistently draws new people into the medium,” said Eric Hirshberg, Publishing Director at developer Activision.
Have you already snapped up a copy of Call of Duty: Modern Warfare 3 or are you holding out until prices come down in an attempt to tempt Christmas shoppers? Let us know via the comments box below.